Inspiring Business by Sharing Success

COVID & The Technology Revolution

If Covid-19 has taught us anything, it’s preparing for the unexpected needs to stretch our imagination further when it comes to business disaster planning.  We’re living through the greatest challenge to the economic ecosystem of a lifetime. One thing has become clear, digitally agile businesses were able to adapt more rapidly – no matter what sector they were in.

Every business owner now truly understands what having the ability to change virtually everything overnight needs to look like – even if they don’t currently have the map of how to get there. The digital skillset of virtually everyone has been accelerated by the pandemic. This means your customers’ expectations are probably 5 years ahead of where your business is right now. You need the digital tools to manage the speed of market change that’s coming. COVID means going digital is no longer optional. Process automation, real-time reporting tools and data redundancy are key to helping you reboot your business for the new norm.

During the first lockdown the businesses able to continue trading had invested in digital resources.  

  • Digital phone systems kept everyone working from home, connected as easy as if they were in the office. 
  • Digital operational systems made workloads visible, information accessible and everyone carried on seamlessly whether from their kitchen table or study. 
  • Retailers with an online presence saw record ecommerce sales replacing footfall as more people shopped online – some for the first time.


Innovation & disruptive technologies driving change is not this quick or widespread

Typically disrupters and disruptive technology becomes successful over a period of time, dynamically adapting their proposition because they are agile. The disruptor gains a foothold in the market as early adopters take on the concept and feedback their likes, dislikes and needs. As this group grows they become raving fans and encourage others to adopt – and so the wave of enthusiasm echoes out and the disruptive technology driven brands gain market share faster than the incumbent market can respond. Before long it has become the new way, and there is a new brand dominating the market sector. 

The new brands are well positioned to see off ‘me too’ competitors as they’ve gained critical mass.


COVID changing behaviour and waking everyone up to existing technologies overnight

What the lockdown did that was different, was it made everyone stop at virtually the same time irrespective of sector. Every business and person within it changed what they did, how they did it and had to rethink and adapt to the new reality. It applied a new set of rules overnight. This meant people either adapted or suffered the consequences. 

A great example of this is video conferencing, Skype first emerged in 2003. It was a free cross-platform service – yet the take-up was mainly business use and typically for one-to-one conversations. Acquired by Microsoft in 2011, it still remained on the fringes of mainstream communications despite now being made available to millions of users.

Yet within weeks of lockdown #1, most people were using zoom or Teams (Microsoft’s rebrand of Skype). By the end of 2020 education; training; meetings; even doctor appointments had been converted to video conferencing as the norm.

“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change'.”

So what does this mean for your business?

The paradigm has changed, whether it’s the people you employ or the customers you service. The transition has already started, as it builds momentum it becomes irreversible – just as video conferencing has gone from novelty to mainstream overnight. 

Time will be squeezed whilst people will expect more ‘work-life’ balance

Just as email replaced post, and created the expectation of an almost immediate response, video conferencing will squeeze out the thinking time between meetings. It’s already happening. Whilst conversely much of the wider workforce will have experienced a significant period on furlough and re-evaluated their work-life balance. Your employees expectations will change as home working becomes mainstream – so your business needs to have a plan. What’s likely to happen in your sector and how the business could possibly adapt to take more share - or as a minimum simply survive. 
Your customers expectations will have undertaken a seismic shift too – call-outs will be transferred to video diagnostics, self-serve surveys and other use of the technologies available to reduce the lag in ‘request to response’ timescales. 

The landscape has changed – how does your business need to change to successfully adapt?

A digitally up-skilled population
An increased awareness of what’s possible; 

  • they want choice;
  • they want convenience;
  • they want now!

Market disruption is coming to a business in your sector soon

Your business will need the digital tools to be agile

This means mapping processes, optimising productivity and collecting better data in realtime - to make more informed decisions. Your business will need to adapt to the changing expectations of the market. You need to reimagine what you do and how you do it – before your completion – to steal the march. Alternatively, you need to be more agile to quickly respond to opportunities and the dynamic landscape which we now all live in.

Communicating, engaging and making evidence based decisions is quick and easy

Quiet Storm Solutions specialise in creating technology platforms for businesses large and small. Optimising processes, driving up productivity and reducing waste through a host of communication tools. With easy to analyse data reporting dashboards everyone can quickly see what’s required. Making evidence based decisions an objective process about the future of your business – whether it’s embarking on more flexible working patterns or smarter customer focused products and services.

Quiet Storm Solutions
Talbot Street
LE67 5AW