Inspiring Business by Sharing Success

Why is ‘The Heart of the Midlands’ key to the UK economy bouncing back?

Why is ‘The Heart of the Midlands’ key to the UK economy bouncing back?

What can businesses in Derbyshire, Nottinghamshire and Leicestershire do, to bounce back from this crisis?



Podcast - Video Conference Call
Facilitator: Richard Shakespeare

Andrew Bridgen - MP
Chris Hobson - Director of Policy and External Affairs at East Midlands Chamber
Steve Megson - MD of Quiet Storm and Founder of Love Business
Jon Smart - Editor of Love Business News


East Midlands Airport has increased capacity as a result of the passenger aircraft groundings, how can other businesses in the region benefit?


Within this edit Topics covered are:

  • How positive news needs to come to the fore, as it's contagious, and we need share and learn from the positives
  • Businesses located in The Heart of the Midlands have many geographic and economic advantages, how can these be used?
  • Built on a fantastic pedigree of innovation, industry and great work ethics. Why must business here work more closely?
  • How can the three counties can accelerate the regions growth by working more collaboratively?
  • We're the heart beat of the UK, have skills, expertise and we need to shout about it - why?


“The East Midlands is the fastest-growing region outside of London. There is no reason why we won’t be able to retain that position and build on it as we emerge from the coronavirus crisis.”

Andrew Bridgen MP


Introducing The Heart of the Midlands

The Heart of the Midlands is an exciting new concept which aims to create a stronger identity for Derbyshire, Nottinghamshire and Leicestershire and showcase the crucial role they play in driving the East Midlands and the wider Midlands region forwards.



It was developed by Love Business with support from East Midlands Chamber and local poet Jamie Thrasivoulou.


Author of this COVID-19 Business Support Hub Article

East Midland Chamber Derbyshire, Nottinghamshire, Leicestershire

Whatever the sector, shape or size of your organisation, our primary focus is to help you thrive. At the Heart of East Midlands Business News and Events.

More About East Midlands Chamber


East Midland Chamber

Helping your business grow – the Chamber connects you to funding, skills, new people, expert help and provides a platform where you and your business can flourish.

Connecting you and your business – the Chamber helps you access hundreds of opportunities to meet and connect with businesses in the East Midlands every year.

Providing access to skills – the Chamber can provide you with expert analysis of your current situation, connect you with fully- or partially-subsidised training or even introduce you to new talent.

Reaching and influencing the right person – the Chamber is an authoritative body which has the status and mandate to ensure your voice is heard by the right people.

International expertise – the Chamber’s award-winning International Trade team can help enable businesses at all stages of the export journey - from start-ups to multinationals - to be successful in overseas markets.


How to get in touch with East Midlands Chamber


COVID-19 Business Support Hub

These are challenging times for business and although our ethos is to only shout about good news, we've created COVID-19 Business Support Hub on the Love Business the website to support you with expert tips, advice and ideas from your fellow businesses to help you get through this COVID-19 crisis. 

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