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 ‘Prodigal son’ returns to boost Nielsen McAllister leadership team

‘Prodigal son’ returns to boost Nielsen McAllister leadership team

Derby-based public relations and communications specialist Nielsen McAllister has strengthened its leadership team with the appointment of a new Account Director – and he’s a familiar face to the agency.

Simon Kinnear started his PR career at Nielsen McAllister, working as Account Executive, and then Account Manager, between 2002 and 2011. Leaving to gain more experience in full-service marketing, Simon has since worked at two of the Midlands’ biggest marketing agencies: McConnells in Derby, and Wyatt International in Birmingham.

During that time, Simon has honed his skills in marketing strategy, account direction and multi-channel campaign activation for major international names in manufacturing and construction. He is therefore well-placed to help Nielsen McAllister at a particularly exciting time.

Simon will help company directors Bob Bushby and Simon Wildash on-board a number of recent client wins and to drive new business. He will also explore new opportunities with existing clients in PR, social media, SEO, brand strategy and thought leadership.

“It’s great to be back!” said Simon. “Nielsen McAllister is bigger and better than it was a decade ago – and hopefully, so am I. I can’t wait to reconnect with old customers, meet new ones and build upon the great work that Bob, Simon and the team are already doing.”

Bob Bushby added:

“I first employed Simon nearly 20 years ago, and I’m proud of what he has achieved, both within and outside of Nielsen McAllister. His expert knowledge of B2B communications has grown deeper over the past decade and I’m delighted to welcome him back.”

Simon Kinnear is on Twitter at @B2Bcomms.

For more on Nielsen McAllister, visit

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