How to make exhibiting at Love Business work for you

Added by Love Business East Midlands | 11 October 2019

UPDATED: 11 October 2019

As we head into the final quarter of 2019, many businesses are looking ahead starting to plan what next year might look like.

Hopefully by now, Love Business 2020 will be on your radar and you’ll have either secured your stand or booked your delegate place.

The event is set to be the biggest and best yet, so if you want to exhibit but you haven’t already booked a stand, you might want to take action as stands are selling fast and there are now limited numbers available. Click here for more information.

However, if you have booked your place at the expo, here are a few top tips to help you get the most from your investment.

Make a splash

Love Business is the perfect platform to help you make a real impact on your existing clients and potential customers.

With thousands of delegates, from all walks of business life, set to come through the doors, the event can connect you with a wealth of people and give you the opportunity to showcase your brand, products and services in the best light.

So it’s important to go all-in.

Although exhibiting is often a big investment, particularly for small businesses, it can bring fantastic long-term benefits if you get it right.

The people you meet on the day can be converted into loyal customers if you invest in your presence and make a positive first impression.

A big mistake that many businesses make it to just pay for a stand, then sit around waiting for people to flock to it.

It doesn’t work like that. You need to create an engaging experience that will draw delegates to your stand so you can open those all-important first conversations that can lead to bigger things.

You may be wasting an opportunity if you don’t think big.

Plan your approach

Careful preparation before the event is essential. By planning ahead, you can set your objectives, ensure your people all buy in to what you are trying to achieve and ensure that on the day, everyone knows what they are doing and can start to bring those enquiries in.

Also think about how you want your stand to look and how you can make it stand out from the crowd.

Investing in custom-built exhibition stands, banners, graphics, marketing literature and goodie bags – especially if they can be reused at other events – is a great way of drawing people in.

Think about your message

Make sure you are clear on the message you want to give in advance of the event. You might be looking to launch a new product, talk about a particular part of your service or just showcase what you do to visitors.

Whatever it is, make sure your message is clear and consistent across your stand and marketing materials, and also in any pre or post-event marketing you may be doing.

Maximise your presence

Think about how you can maximise your presence at the event across all your marketing channels to ensure that people know you are there and know where to find you.

It doesn’t take much financial investment to use your website, social media, email marketing and PR to raise your profile ahead of the event.

Again, anything you can do to create a buzz around your presence at the event is worth investing a bit of time and effort into.

Follow up on leads

You’ve had a great exhibition, had some great conversations with some good people and have come away with a hatful of business cards.

The real work starts here.

Keep the conversation going. Keeping the people you met at the show engaged with your company will help you to develop long-standing relationships with them and, hopefully, convert them into loyal customers and advocates of your brand.

Don’t miss this vital opportunity to keep your business at the front of your prospects' minds by staying in touch after the event.

Book your space

Love Business 2020 is set to be another amazing celebration of local business success and we’re sure that on the day, hundreds of new connections will be made that lead to profitable, mutually-beneficial relationships for all concerned.

With the right preparation and a bit of creative thought, you can make the most of the opportunity to raise the profile of your business.

Interested in exhibiting? Book your stand now.

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