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International growth at the forefront of James & James Fulfilment rebrand

International growth at the forefront of James & James Fulfilment rebrand

The company formerly known as James and James Fulfilment has confirmed it has rebranded to J&J® Global Fulfilment to support its ambitious growth plans.

The rebrand follows a strong 12-month trading period with the business significantly outperforming the sector with year-on-year turnover growth that saw revenues increase by 20% to £51m. The last year also saw the launch of a new fulfilment centre in Australia.

The rebrand was informed by an extensive brand, market, and customer audit to guide and energise the vision for the business. The new name and identity refresh is seen as a natural progression for the business to help support the next planned growth stage and ambitions, whilst clearly communicating J&J’s® unique proposition in supporting customers managing the risk, complexity and costs associated with growing an eCommerce brand.

Central to this is proprietary tech platform ControlPort™, which enables businesses to have complete visibility and control of their entire supply chain, backed by data and insights to help make better decisions and increase efficiency and profitability. As the world’s first cloud-based fulfilment company, J&J® is perfectly placed to deliver the above capabilities, helping businesses see more, sell more, and grow more.

As well as further fulfilment centre expansion, 2024 will see the launch of new services including Navigator™ and a range of new and enhanced multichannel services aimed at supporting eCommerce brands expanding into physical retail.

Commenting on the rebrand, Emma Dempsey, J&J® CEO, said;

“We strive to provide our customers with total visibility. Our award-winning tech platform ControlPort™ provides customers with 24/7 real-time visibility of the here-and-now, whilst Navigator™ provides direct support to businesses looking to expand and trade internationally, providing a vision of their future and helping brands reach their true potential.”

Emma added;

“As the industry experiences continuous change, J&J® recognises the need to evolve with it. This is an exciting period for the business, as leading on from a strong financial performance last year we are placing increased focus on international growth and the launch of new added value services.”

J&J® invites customers, partners, and industry stakeholders to explore the revamped brand and learn more about its evolved and enhanced capabilities via the website –

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