Inspiring Business by Sharing Success



Derby based, UK performance cycle reseller is proud to announce their support two of Britain’s Olympic hopefuls, Tom Bishop (Derby) and Sian Rainsley (Coventry), as they aim for Olympic success in 2021 and 2024.


The bike reseller, who specialises in helping athletes sell on their performance bikes in a hassle free and safe manner, was founded by three triathlon and cycling enthusiasts who have agreed to formalise their support for both Tom and Sian to give a significant boost in their respective quests to earn Olympic qualification. 

Tom is ranked in the top 75 athletes in the world and is aiming for Tokyo Olympic qualification this year, whist Sian, who is one of the few athletes on a global stage in any sport with Crohn’s disease, is starting her journey towards Paris 2024 qualification as she steps up from U23 racing to the elite stage. are supporting both athletes with vital financial support and have also provided Sian with a race bike.

To further the support for both Tom and Sian, triathletes and cyclists who have performance bikes to sell-on, can help further this support by quoting “#TomSianOlympicDreams” when reaching out to for a valuation whereupon a portion of their eventual sale will go to the athletes to further their support.

Paul Martin, Co-founder, of webuycycle comments;

“We have been fortunate over the past year to have grown as a business, giving us a platform to support amazing athletes like Tom and Sian as they chase their Olympic dreams. As more athletes return to racing in the coming months, we are looking forward to further growth that will enable us to extend our support to both Tom and Sian.”

Tom who is currently in Japan for the Yokohama round of the World Triathlon Championship Series chasing Olympic Qualification comments;

“I am really grateful for the support, with qualification this year, it means I can better focus on my training and racing as I chase not only my own Olympic spot but a 3rd spot for Team GB on the start-line.”

Sian adds;

“As an athlete just starting out, it’s really difficult to get support and I am so grateful to the team at who have stepped up not only to lend me a bike but also help to cover some of the costs involved in racing.”

After Yokohama this weekend Tom will travel to four countries in three continents, over the course of next four weeks, racing a further three Olympic distance races and one sprint. This global adventure will see Tom race in Portugal (22nd May), Italy (29th May), UK (6th June), and finally Mexico (13th June). 

Sian is racing in Italy at the Caorle European Cup this weekend and then the World Triathlon World Cup in Lisbon on the 23rd of May.

Follow Tom’s and Sian Olympic qualification journey on Instagram via @webuycycle @tomwbish and @sian_rainsley

 Tom is supported on his journey by a suite of British sport brands including HUUB wetsuits and performance triathlon, cycling and sprot apparel, REAP bikes currently the only manufacturer making world class carbon frames in the UK, Sun God performance eyewear and with Swiss performance brand On Running providing him cutting edge shoes and run apparel. Sian is supported by HUUB, Asics and

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