Qualitative Research Agency amplifies voices for insight with £34k investment

Added by Love Business East Midlands | 8 February 2023

A Northampton-based qualitative research agency, Gobby, has successfully raised nearly £34k funding to take the business to the next stage of growth.

Gobby secured finance from First Enterprise – Enterprise Loans through Big Society Capital (BSC)’s Community Investment Enterprise Facility (CIEF) backed by the Recovery Loan Scheme (RLS). The funding will enable the business to develop unique software and take on additional team members to assist with the business expansion.

Gobby designs and conducts surveys which generate data that is enhanced by prioritising respondent’s perceptions. The output information gives real insight into people’s views and opinions and provides management with much more than an assembly of “yes”, “no”, and “maybe” answers.

Having conducted work for organisations such as Post Office UK and Flannery Plant Hire, Gary, Founder of Gobby, is now finalising development of software which will fast track the creation of surveys. This will empower his clients to develop and manage their own surveys.

Gary Beckwith, Founder of Gobby said:

''Traditional online surveys aren’t fit for purpose in today’s fast-changing world. So we tore up the rule book to reinvent how organisations engage with real people, for real insights, and support real change.

The support from First Enterprise will help with the next stage of Gobby's quest to revolutionise surveys."

Stefan Nycz, Investment Manager at First Enterprise – Enterprise Loans, commented:

''Gary has developed an excellent way of enhancing the outputs from surveys. It's been a delight to work with him, and help the business get to the next stage of growth.”

Victoria Crisp, Investment Manager at Big Society Capital, commented:

“Businesses like Gobby play a vital role in society by creating and sustaining jobs for local people and supporting local economic activity – very often for disadvantaged areas. However, getting the finance they need from high street banks is becoming increasingly challenging due to current economic conditions.

This is where Community Development Finance Institutions (CDFIs) like First Enterprise come in – which help make finance more accessible to underserved founders and business leaders. We are delighted to have supported First Enterprise in making this investment through our CIEF fund, and we look forward to seeing how Gobby continues to thrive.”

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