Connected Data secures £600k in an investment round led by EMBA Investors Ltd

Added by Love Business East Midlands | 27 October 2021

East Midlands based venture, Connected Data, has secured private equity funding thanks to an investment round led by EMBA Investors Ltd (previously East Midlands Business Angels).

EMBA Investors Ltd is a network of talented UK and international business angels that has been investing in well managed innovative businesses and teams with strong growth potential for nearly 25 years.

Their decision to invest in Connected Data was driven by the company’s innovative and disruptive approach to debt management and its vision to transform the way debt is managed, enabling fairer, more positive outcomes for those in debt. 

Tom Yardley, Managing Director of EMBA Investors Ltd, said:

"Never has there been a more important time for organisations to focus on how they better address the growing levels of debt and ensure the fair treatment of those in debt. A more effective approach was sorely needed and the Connected Data model is answering that need.

“We were impressed by the experienced management team and their unique model, which promises a faster, easier, more connected approach than the market has seen before. Not only are they passionate that debt can be prevented and reduced across any organisation, they are already delivering results for major clients. The fact that they have also secured the support and partnership of ten of the UK’s leading data providers, demonstrates the strength and potential of their approach. We expect Connected Data’s approach will have a positive societal impact.”

Connected Data blends the latest business intelligence, analytics and artificial intelligence capability with the widest range of predictive data solutions. It significantly simplifies the process, removing ‘data noise’, with minimal impact on an organisation's internal resources. Connected Data’s powerful and unique approach to debt means debt portfolios are reduced and further debt is prevented with fairer treatment of customers as a key outcome.

The East Midlands based company is currently working with customers in the water, energy, financial services and debt management sectors. This investment will enable Connected Data to grow its team and expand its portfolio into more sectors. It will also enable Connected Data to accelerate the further enhancement of its proprietary debt management data fabric.

Kirk Fletcher, CEO of Connected Data, says:

“We are delighted and excited to have secured investment with EMBA Investors Ltd. They’ve been very effective to engage with and we believe they are the right investors for our business.

“They share our belief that debt prevention needs transforming and merits more focus across all organisations. This investment will be key to helping us accelerate our impact. We look forward to working closely with EMBA Investors Ltd and transforming the way debt is managed.”

Connected Data now partners with ten of the UK’s leading data solutions providers to truly data enable debt management processes. 

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