Purpose Media sports platform helps promote massive online FIFA 20 tournament

Purpose Media sports platform helps promote massive online FIFA 20 tournament

A website created by Derbyshire marketing agency Purpose Media has helped enable Leyton Orient to bring together some of the world’s top professional football clubs and players to link-up and compete in a global charity esports tournament.

The firm last year built the official online platform for Orient. Over the past couple of weeks, since the Covid-19 crisis started to bite, the club has used the site to promote its Ultimate Quaran-Team challenge, which it created in response to the sports ban imposed because of the coronavirus.

When it was announced earlier this month that all football games were to be suspended, Orient’s social media manager Luke Lambourne came up with the idea of hosting a virtual FIFA tournament to fill the void. 

The idea quickly caught the attention of several top clubs and players who pitched in with support. It has since gone viral, with 128 teams from around the world registering to compete in the event and attracting headlines across the globe.

Crystal Palace winger Andros Townsend and Brighton and Hove Albion forward Neal Maupay are both registered to play, while other top-flight clubs including Manchester City, Newcastle United and West Ham are also putting up players. They will take on their rivals from big name European clubs like Ajax and RB Salzburg.

The tournament, which kicked off on Sunday and runs until 3 April, has already raised almost £30,000 for charity, thanks to donations from football fans and organisations like SkyBet. Part of the cash will be split between mental health charity MIND and the World Health Organisation, with the rest going to support English Football League teams whose revenue has been hit because of the cancelled games.

Local teams competing include Nottingham forest, represented by local YouTuber and rapper Randolph, who lost 4-1 to Fiorentina in their opening game, and Derby County eSports, who lost 4-0 to RB Saltzberg in their first match.    

Purpose Media Managing Director Matt Wheatcroft said: “It seems absolutely surreal that the digital solution we created to help Leyton Orient engage with its fans better has helped the club to bring such a massive charity event together and connect football fans around the world.

“But, it’s great to be a part of something that is hitting the headlines around the world and is raising money for such a worthy cause. There is a lot of doom and gloom around because of the ongoing coronavirus crisis, which is hitting consumers, businesses and sports clubs in the same way.

“But, things like this bring sport, business and people together, give them something positive to focus their energies into and give something back to the fans, who follow them through thick and thin.”

Luke Lambourne added: “The main aim behind our new website was to unlock the club’s digital potential, and we see it as the core of our media strategy moving forward as a central hub for all forms of content. The way we have been able to promote Quaran-Team through it is testament to how effective our site is working for us. 

“The team at Purpose Media put so much effort into our new site and it really shows and it’s been great to work with them on this project.

“Our Quaran-Team initiative was one borne out of the desire to bring clubs together during a time of unprecedented measures surrounding Covid-19. So far, it’s been a great success.”



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