CSR and the importance of giving back
Added by Love Business East Midlands | 7 February 2020
UPDATED: 11 February 2020
The East Midlands, and Derbyshire, Nottinghamshire and Leicestershire in particular, have a proud record of caring, sharing and giving back to the community.
It's part of our fabric, that community spirit that was pioneered by our own legendary outlaw, Robin Hood and has been passed down from generation to generation.
From Florence Nightingale to the Suffragettes and the hospice movement to the myriad charities and good causes that support people in need across the region, our sense of looking out for each other has never been stronger... or more important.
Love Business, like our headline sponsor, the East Midlands Chamber, is proud to be in a position to be able to connect businesses with the communities in which they are located to help enhance them for everyone's benefit.
We support many charities at the event and throughout the year by giving them the platform to raise their profile, increase their support and showcase the vital work they do.
Many of the businesses we see at Love Business also have active CSR programmes and take their social responsibilities extremely seriously.
Here are just a few of the benefits that CSR can bring to business:
Cost savings
Sustainability is a key part of being a responsible business. Not only is it extremely helpful to the environment for businesses to recycle more, use less harmful products and try to reduce their energy consumption, but it can also help them to reduce costs, as well as their environmental impact. This region leads the way in the adoption of low carbon and green business technologies.
Brand loyalty
Companies which build CSR into their brand values, and live and breathe what they stand for, more often than not inspire more loyalty from their customers. In fact, apart from being the right thing to do, one of the primary reasons many companies embrace CSR is because it helps them t showcase that they take their responsibilities to the community and environment seriously.
Futureproofing
Adopting more sustainable business practices is not only a great way to bring costs down, it is also in the long-term interests of business to find better ways of doing things to help them secure their future. Finding new and more sustainable ways of doing things presents less of a risk to a business and, as its name suggests, is something that can be sustained for a much longer period.
Customer engagement
Although your business may be doing CSR for the right reasons and not for the publicity, it can't help to shout about the good work you're doing, right? It stands to reason that organisations which do good work in the community, and talk about what they do, will enjoy a better reputation among their customers and find it easier to engage with them.
Staff engagement
Likewise, if you run an active CSR programme and regularly allow your staff to get involved in projects and activities which help the community, they are likely to feel more engaged and happy at work, helping you to reduce staff turnover and boost morale.
Pay Love Business a visit to show how much you care
Simply by visiting Love Business you'll be doing your bit to keep the local business community strong. You will also be able to see some of the excellent work that many of the charities which are exhibiting this year do to help improve the lives of local people.
Book your FREE delegate place today.
Picture caption CC-BY-SA-2.0 contemplativechristian
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