Derby businesses unite for message of hope and solidarity

Derby businesses unite for message of hope and solidarity

Businesses across Derby have come together in a video message of hope and solidarity, keeping connections within the community strong and spirits high amidst the Covid-19 lockdown.

The short film was inspired by ITV’s ‘Get Britain Talking’ campaign and spearheaded by local business, AV IT Media, who reached out to other business owners in putting together the two-minute video — entitled ‘Keep Derby Talking’.

Speaking about the initiative, Mark Averill, Director at AV IT Media, said: “We wanted to bring the Derby business community back together again virtually, and give the message that we are all in this together.

“It’s a difficult time for any business at the moment, and we know Derby will come out bigger, better and stronger. But we can only weather this storm so long as we look out for one another. That’s why it’s so important we stay connected.”

The inspirational video features dozens of local businesses, entrepreneurs, charity organisations and prominent figures from within Derby’s professional community. In addition to sharing messages of encouragement and hope from their homes in lockdown, words of praise have also been given to critical workers and NHS staff up and down the country.

Ash Stanley, Mark's fellow Director, added: “We’re incredibly proud of the people putting their lives on the frontline each and every day. The best way we can show our gratitude right now is to stay isolated but keep talking.

“We’re extremely thankful to everybody who made this video happen, it really captures the tremendously positive and collaborative spirit of Derby’s business community. Now we want to spread that message further and share the video far and wide — using the hashtag #KeepDerbyTalking — to show everyone how our city pulls together.”



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