Inspiring Business by Sharing Success
Added by Love Business East Midlands | 6 August 2026
The partnership will establish the technical foundations required to support the next stage of the company’s digital evolution. It comes at a pivotal moment for Order Blinds as the business launches a refreshed brand identity centred around its commitment to quality craftsmanship, expert knowledge and exceptional customer service.
Operating in a highly competitive online blinds market, the rebrand reflects the company’s ambition to differentiate itself through product quality, customer experience and trust.
Tank will focus on improving organic search performance and maximising existing demand as part of a phased strategic programme.
Order Blinds is part of the Louvolite Group, one of the world’s leading manufacturers and innovators of window blind fabrics, systems and components. As the group’s direct-to-consumer brand, Order Blinds combines manufacturing expertise with a customer-first approach, offering made-to-measure products crafted to high standards.
Speaking about the appointment, Martin Stone, managing director of Nottingham and Manchester-based Tank said:
“Order Blinds represents exactly the kind of ambitious, growth-focused businesses we love partnering with.
“The initial focus will be on unlocking existing demand and improving conversion performance, but our experts will also be laying robust foundations for sustainable future expansion. With the business entering a new chapter through its rebrand, there’s a significant opportunity to strengthen visibility, build authority and accelerate performance.”
Nancy Whittington-Coates, business director at Order Blinds, added:
“It was vitally important that we partnered with an agency capable of buying into both our immediate commercial objectives and our longer-term digital ambitions. Early on, Tank demonstrated a clear understanding of the challenges and opportunities within our market, as well as the technical expertise needed to unlock the progression we’re aiming to achieve. We’re excited to be working together to strengthen our online presence and continue to deliver the quality, service and expertise our customers expect.”
Rebecce Fennell, head of marketing at Louvolite, said:
“Order Blinds plays a unique role within the Louvolite Group, as our direct-to-consumer brand, giving us valuable insight into evolving customer needs, expectations and buying behaviour. This partnership with Tank represents an important investment in the brand’s future development, ensuring we have the right systems in place to maximise performance.”
Tank is part of The Boda Group which also includes brand communications agency Warbox.