The Federation of Small Businesses (FSB) launches an exclusive member offer via its partner, JournoLink
Added by Love Business East Midlands | 4 August 2026
JournoLink, the AI-powered PR platform trusted by over 17,000 UK businesses, today announces its exclusive member offer for FSB members. The partnership arrives as 54% of UK SMEs actively adopt AI technologies, marking a significant milestone in making professional-grade media outreach accessible to Britain's 5.64 million small businesses.
And yet 92% of small firms still express concerns about trust in AI technologies. JournoLink's engagement with FSB – the UK's largest organisation – provides members with a vetted, trusted solution backed by an institution that represents their interests.
The collaboration will provide FSB members – spanning sole traders, micro-enterprises and small business owners across the UK – with access to JournoLink's advanced VOLT AI engine, which generates ready-to-publish press releases based on individual business profiles and best-practice PR standards. The platform's intelligent audience-matching tools automatically build targeted lists of journalists, bloggers, publishers, influencers and broadcasters, whilst its built-in distribution database simplifies media outreach that traditionally required agency budgets to collate or specialist expertise.
The timing reflects a broader shift in how small businesses approach growth technology. Recent research shows that 57% of UK small businesses are using AI to enhance efficiency, with 84% viewing it as beneficial for growth rather than a threat. For FSB members who have historically lacked the resources for sustained PR campaigns, JournoLink's AI-driven approach removes the barriers of cost, time and technical knowledge that have kept professional media relations out of their reach.
For the thousands of journalists, bloggers and broadcasters in JournoLink's distribution network, the partnership promises a steady stream of authentic, locally relevant small-business stories. The platform's AI evaluates each release by reference to journalist beats and audience interests, ensuring media professionals receive targeted pitches rather than generic mass mailings – a win for both senders and recipients in an increasingly crowded inbox environment.
"Our collaboration will enable FSB members to enhance their media outreach and tell their stories more effectively, whilst benefiting from the cutting-edge technology that makes JournoLink an industry leader in press release distribution and journalist engagement," said Angus Denholm-Hay, Managing Director of JournoLink.
PR and marketing agencies, freelance consultants and in-house communications teams will also benefit from the expanded ecosystem. As more small businesses gain access to professional PR tools, the overall quality of releases improves, whilst agencies can leverage JournoLink's efficiency gains to serve more clients or focus on strategic counsel rather than administrative distribution tasks.
For technology observers, investors and strategic partners, the collaboration signals growing maturity in AI adoption within the small-business sector. As platforms like JournoLink prove their value through measurable outcomes from increased media placements, expanded reach, and time savings, the business case for AI-powered communications tools becomes undeniable. This will pave the way for further innovation and integration across the SME technology stack.
FSB members can access JournoLink's platform immediately by signing into their Member Dashboard and accessing the Member Offers area, with onboarding support and training resources designed specifically for small-business owners who may be new to structured PR activity. The partnership includes dedicated customer success resources to ensure members can maximise the platform's capabilities from day one.
About the Federation of Small Businesses (FSB)
FSB is the UK's largest membership organisation for small businesses and the self-employed. Our members comprise of a diverse and varied range of small business owners, entrepreneurs, freelancers, and self-employed individuals from various industries and backgrounds, across the UK. www.fsb.org.uk
