East Midlands Recruiter Launches Industry-Leading Worker App and Enhanced AI Chatbot
Added by Love Business East Midlands | 26 May 2026
One of the UK’s leading recruitment and HR specialists Gi Group, which is headquartered in Chesterfield, has announced the launch of a new worker app alongside enhanced chatbot capabilities.
The technology innovations mark a significant step forward in the business’s ongoing digital transformation and making client and candidate experiences frictionless at every stage.
Gi Group’s new app is designed to streamline and digitise the candidate journey, giving workers greater control and flexibility over how they engage with the recruitment process. Through the platform, users can register with Gi Group, browse and accept shifts, manage timesheets, request holidays, and access payroll features all within a single interface and minimal clicks.
While the organisation will continue to support non-digital users via phone and text, the app is expected to reduce the reliance on these slower methods for digital-native candidates and workers.
Martin Gunn, IT Director at Gi Group, said the development reflects a broader commitment to improving accessibility and efficiency across the workforce experience, in line with its year of transformation which is rooted in the business’s commitment to going ‘Beyond’ - a strategic response to the evolving labour market with a skills-first model combining technology and sector expertise.
“The launch of our best-in-class worker app is a key development for our business, customers and the candidates we serve. We’re creating a more seamless, user-friendly experience that empowers candidates to manage their working lives without friction, while also enabling our teams to operate more efficiently.”
A major focus of the app’s future development is multilingual capability, acknowledging the diverse workforces Gi Group supports across the UK. Although no additional languages have yet been implemented, early pilot work has been conducted with Romanian speakers. The company plans to expand this to include up to 10 different languages.
Alongside the app, Gi Group has also expanded its use of artificial intelligence through an enhanced chatbot feature, which was first piloted in December 2024. Initially introduced to increase application volumes, the chatbot has already demonstrated strong results.
Around 70% of candidates who engaged with the chatbot and were pre-qualified went on to submit a job application, highlighting the effectiveness in guiding users through the early stages of the recruitment process. It has also proven particularly valuable during overnight hours, maintaining candidate engagement outside of standard operating times.
Zak Harper, Marketing Director at Gi Group, who played a vital role in developing the functionality of the chatbot, said the next phase of development will focus on improving candidate quality as well as volume.
“The chatbot has already shown its ability to drive applications, but we’re now evolving its role at pace to encourage candidates to enrich their profiles. This helps us identify the right people fast, reduces reliance on paid advertising, and ultimately builds a strong, more engaged talent pool.”
The introduction of both the worker app and the enhanced AI chatbot forms part of a wide suite of technology roll outs across the business. In the last few months, Gi has introduced a client portal and workplace management system designed to support employers too.
Gi Group UK is headquartered in Chesterfield in the Midlands. Parented by Gi Group Holding, Gi Group UK employs close to 500 people in 2026 from 17 hub locations. Working across manufacturing, logistics, food and drink and many other sectors, Gi Group UK is uniquely committed to the creation of social and economic value for both employers and candidates alike.
For more information about Gi Group in the UK, visit: uk.gigroup.com.
