Superior Wellness Celebrates 15 Years of Growth, Innovation and Global Expansion
Added by Love Business East Midlands | 30 April 2026
Superior Wellness is proud to celebrate its 15th anniversary on 28 April 2026, marking a major milestone in its journey from a startup in 2011 to one of the fastest-growing wellness companies globally.
Founded with a clear vision to make wellness more accessible, the business has evolved from a focused hot tub offering into a fully integrated wellness group. Today, Superior Wellness delivers a complete product ecosystem spanning hot tubs, swim spas, mini pools, saunas, ice baths and one of the largest parts and accessories ranges in Europe.
The company’s portfolio of brands includes Platinum Spas, the best-selling hot tub brand in the UK and a top three brand in Europe, AquaSolus, a fast-growing affordable luxury range, Hekla, a specialist in infrared and traditional saunas, and Chill Tubs, a leading name in cold water therapy.
Rob Carlin, Chief Executive Officer and founder at Superior Wellness and Platinum Spas said,
“The growth we’ve achieved since 2011 has been exceptional. From humble beginnings, we’ve built a global business recognised for innovation, quality and customer experience. Strategic milestones, including the acquisition of our Portugal manufacturing facility in 2024 and the expansion of our US operations with a warehouse in South Carolina, have strengthened our infrastructure and positioned us for continued international growth.”
Today, Superior Wellness operates across the UK, Europe and North America, supported by a robust global supply chain and warehousing network spanning the UK, the Netherlands, the USA and Canada. This infrastructure enables the business to deliver consistent availability, fast fulfilment and scalable growth for its partners.
Gaz Ward, Chief Commercial Officer at Superior Wellness and Platinum Spas adds,
“We’re proud to work with over 500 partners across more than 57 countries. Our success is built on those relationships. We don’t just supply products, we provide a complete partner solution, combining strong margins, global stock availability and industry-leading marketing support.
“Our expansion across multiple product categories reflects our commitment to innovation and to meeting the evolving needs of the wellness market. Each of our brands plays a clear role in that strategy, allowing us to serve customers across all price points and lifestyle segments.”
As the company marks this milestone, it also recognises the people behind its success. Carlin continues,
“Our team has been fundamental to everything we’ve achieved. Their dedication, energy and belief in the business has driven our growth at every stage. We’re equally grateful to our partners, both long-standing and new, who continue to support our journey. This milestone is not the finish line, it’s a foundation for what comes next.”
Superior Wellness was founded in 2011 when, at just 23, Rob Carlin began importing and selling hot tubs. With no prior industry experience, he identified a clear gap in the market for accessible, entry-level products sold online. The business quickly evolved into a distribution model, initially operating under Superior Spas before launching Platinum Spas and expanding into a multi-brand portfolio.
Following its transition to Superior Wellness, the company experienced significant growth, particularly in 2020, across revenue, team size and global reach. This expansion led to the move into its current UK headquarters in Chesterfield, which now houses its main warehouse, distribution centre and offices.
Looking ahead, Superior Wellness is focused on accelerating global expansion, driving innovation and building the largest wellness group in the world.
