Website Refresh: Enhancing the Customer Experience for Breedon Special Aggregates
Added by Love Business East Midlands | 16 February 2026
UPDATED: 2 June 2026
Building on strong foundations
Breedon Special Aggregates is part of the wider Breedon Group — one of the UK’s leading construction materials suppliers.
The Special Aggregates division focuses on decorative aggregates and specialist surfacing products, supplying materials used in:
- Driveways and landscaping
- Public realm and commercial spaces
- Architectural and design-led projects
Their range combines functionality with visual appeal — helping customers create finishes that are both durable and distinctive.
Strengthening the offer with Welsh Slate
A key milestone in Breedon’s evolution was the integration of Welsh Slate into the business.
Welsh Slate — a heritage brand with roots dating back centuries — became part of Breedon Group in April 2018, following the acquisition of assets from the former Welsh Slate business.
This brought with it:
- Iconic, high-quality slate products
- A strong reputation in both construction and landscaping markets
- A deeper, more diverse product portfolio
Quiet Storm has supported the Welsh Slate brand digitally as part of this wider journey — helping ensure consistency and clarity across the combined offering.
Why a website refresh matters
Keeping pace with customer expectations
As with any successful business, Breedon’s product range and market presence have continued to evolve.
But so too have customer expectations.
Today’s users want:
- Inspiration as well as information
- Simple, intuitive journeys
- The ability to move seamlessly from browsing to buying
A static website can quickly become a barrier.
A modern platform, on the other hand, becomes a powerful sales and engagement tool.
From brochure to buying platform
Enabling e-commerce growth
One of the most significant developments in the refreshed website was the move to e-commerce capability.
This transformed the site from:
- A product showcase
Into:
- A fully functioning sales platform
Customers can now:
- Browse products visually
- Explore application ideas
- Purchase directly online with ease
This shift has opened up new opportunities for growth — making it easier than ever for customers to engage with the brand.
Inspiring better decisions
The power of before and after
A standout feature of the new site is the Inspiration Gallery, including detailed project showcases such as driveway transformations.
These features:
- Show real-world applications of products
- Help customers visualise outcomes
- Provide confidence in product choice
It’s not just about selling materials — it’s about helping customers see what’s possible.
Attention to detail — down to every product shot
Behind the scenes, quality matters just as much.
Quiet Storm supports Breedon with full product photography, including:
- Wet and dry shots to show true variation
- Consistent, high-quality imagery across the range
This ensures customers get an accurate representation of products — a crucial factor when purchasing materials where appearance is key.
A website that evolves with the business
Continuous improvement, not a one-off project
The 2024 launch of the new platform marked the beginning — not the end — of the journey.
Working closely with the Breedon team, Quiet Storm continues to:
- Refine user journeys
- Adapt to customer behaviour and trends
- Support the evolution of the product range
This ongoing collaboration ensures the platform keeps delivering value as the business grows.
A true partnership approach
At Quiet Storm, our role goes beyond delivering a website.
We provide a turnkey service — acting as an extension of our clients’ teams.
That means:
- Offering strategic advice
- Delivering technical solutions
- Supporting content, design and optimisation
- Bringing everything together into a cohesive, effective platform
It’s about making sure every element works — not just individually, but as part of a bigger picture.
What the client says
“Launched in 2024, our e-commerce platform has gone from strength to strength, expanding rapidly by prioritising user inspiration and ordering convenience. Throughout this growth, the team at Quiet Storm have been instrumental by working closely with us and providing the advice and support needed to fine-tune our website and evolve our range to meet the latest customer trends and needs.”
Laura McGlynn, Commercial Manager – Special Aggregates
A platform built for growth
For Breedon Special Aggregates, the website refresh has delivered more than just a new look.
It has:
- Enhanced the customer experience
- Enabled e-commerce growth
- Strengthened the connection between inspiration and purchase
And with the right foundations in place — and the right partnership behind it — it’s a platform built to keep evolving.
