Leicester-based retail design specialist expands into new warehouse with support from Lloyds
Added by Love Business East Midlands | 3 November 2025
UPDATED: 4 November 2025
Edge Retail, the Leicester-based retail design specialist behind in-store activations for global brands including Prada, Maison Margiela, Sol de Janeiro and Kylie Cosmetics, has secured £1.89 million in funding from Lloyds to support the acquisition and development of a new warehouse facility that will enable the company to deliver larger, more complex brand activations.
Founded in 2006 by Craig Wick, Graham Quirke and Steve Shields, Edge Retail began when the trio, then colleagues at another firm, saw an opportunity to take on a major fragrance-brand project that would allow them to take their creative ideas to new and exciting levels. Determined to prove what was possible, they launched Edge Retail from a converted chapel on the outskirts of Leicester.
Today the business designs and delivers high-end, bespoke retail activations, pop-up environments and in-store fixtures for luxury and lifestyle brands worldwide. Working with a network of local suppliers, the team transforms creative concepts into precision-built installations that showcase products and strengthen brand presence on the shop floor.
The business now turns over approximately £10 million annually and is forecasting 20% growth over the next year as it broadens its client base and continues to invest in technology, facilities and skilled staff.
The new warehouse, now fully operational, gives Edge Retail additional space for design development, assembly and refurbishment of display elements. The site has been developed incorporating energy-efficient lighting and heating systems and enabling the reuse of materials to cut waste.
The investment builds on the company’s track record delivering striking retail activations at destinations such as Heathrow Terminal 2, Bicester Village, Harrods and Selfridges on Oxford Street. With the expanded facility, Edge Retail can now manage multiple large-scale projects simultaneously while meeting clients’ growing demand for bespoke, creative and environmentally responsible retail experiences.
Craig Wicks, Director at Edge Retail, said:
“We started Edge Retail because we wanted to take on the kind of creative, quality-focused projects that others would shy away from, and that same spirit still drives us today.
“The new warehouse gives us the flexibility to deliver more ambitious campaigns. Lloyds has been with us from the very beginning, and their support for this investment has been crucial in helping us take the next step.”
Theo Brooks, Relationship Manager at Lloyds, said:
“Edge Retail is a great example of how entrepreneurial vision and craftsmanship can turn into long-term success. The business has built a strong reputation working with some of the world’s best-known brands, and this funding will support its next stage of growth.
“We’re proud to continue backing the team as they expand and strengthen their presence in the retail design market.”
