Hallam Agency Launches New “Better B2B” Community - Supporting Marketers Through Connection and Collaboration
Added by Love Business East Midlands | 25 October 2025
UPDATED: 28 October 2025
A new “Better B2B” community has been announced by Hallam, a multi-award-winning digital marketing agency based out of Nottingham city centre.
The Better B2B community, which launched this month and has been created to bring more humanity, collaboration and support into the fast-moving world of B2B marketing.
Gareth James, Founder of Better B2B and Growth Director at Hallam said,
“Many B2B marketers work in small teams or isolated roles, which can be challenging when faced with constant change from technology, AI, and shifting buyer expectations.
“At Hallam, we recognised the need for a space where these marketers can connect, share challenges, learn from each other, and grow together across industries. This is where Better B2B comes in.”
Join the Better B2B community
The aim of the community is to champion openness over gatekeeping, offering peer networking, thought leadership, and expert insights to help members build confidence and accelerate learning. It’s a collective effort to raise the bar for B2B marketing through honest conversation and mutual support.
Better B2B is free to join for inhouse marketers working in the B2B space: giving those in solo teams and niche markets the chance to feel seen, supported and inspired by the community and the opportunity to be a part of something “bigger”.
The community space officially opened on October 10th and you can sign up via the online form, here. Or join them for their free launch event at LinkedIn HQ on November 6th, with ‘The 2026 B2B Playbook.’ Experts from Hallam and Linkedin will be covering everything from smarter ways to reach your audience to the latest in LinkedIn tools, building human brands, and using AI to stay competitive in B2B. Tickets here.
The team behind Better B2B
The Better B2B community was created by and will be driven forward via the team at Hallam agency, which was recognised as the Best B2B agency in the UK and Best Large Paid Media Agency globally. However, the community space is open to all inhouse individuals or businesses who wish to join, network and share knowledge with like minded B2B marketers.
The community has been launched, following Hallam agency’s transition, repositioning as a B2B digital agency, combining creativity with performance marketing to deliver impactful and measurable growth for B2B brands.
Discussing the repositioning, Jake Third, CEO at Hallam said,
“Many B2B companies are over-reliant on performance marketing. It works in the short-term, but it only reaches the 5% of buyers who are already in-market. The problem is that by the time they start searching, Gartner research shows that 86% already have a shortlist. That dramatically decreases lead quality.
“To deliver reliable pipeline and sustainable growth, you need to influence the 95% before they’re in-market. You need to be on the 'day one list’.
“The way to do this isn’t to abandon performance marketing, it’s to complete it. By combining high-impact creative that builds memory with precision performance that delivers measurable impact, you reach more buyers, earlier, and more effectively.”
Jake continues,
“This is where Hallam and the Better B2B community can help. Most agencies do brand or performance. We do both, integrated and accountable. That’s how you build a pipeline you can trust, with sustainable growth - by uniting brand, demand, and measurement.
“Whilst this is a common concept in the consumer space, there is a long way to go until B2B catches up, and this is what makes us uniquely positioned as an agency - bringing practical knowledge, from real business environments to our Better B2B community members.”
Sign up to Hallam’s Better B2B community using the online form, ahead of the official launch on Friday 10th October: https://forms.gle/Tt7RvWHjKWS3p6gx8
