Rituals to open a NEW store in Leicester High Cross
Added by Love Business East Midlands | 1 July 2025
UPDATED: 2 July 2025
Rituals to Open New Store at Highcross on the 9th of July 2025
Luxury beauty and wellbeing brand Rituals is set to open a new store at Highcross Leicester on the 9th July 2025. The new space, spanning across 94sqm, will offer shoppers an immersive experience into Rituals’ signature range of luxurious bath, body, and home products, designed to inspire moments of mindfulness and self-care in everyday life.
Located in the heart of Leicester’s premium retail destination, Highcross, offers a vibrant and contemporary setting that attracts a diverse blend of local residents and out-of-town visitors. The new store will reflect Rituals’ sensorial and holistic retail concept, designed to engage customers through rich storytelling and wellness-focused experiences.
The opening marks another key step in Rituals’ UK expansion strategy, reinforcing the brand’s commitment to bringing luxury wellbeing to high-footfall regional destinations. The addition of Rituals is set to enhance Highcross’s beauty and lifestyle offering, making it an even more attractive destination for shoppers seeking quality, experience-led retail.
Michelle Menezes, Centre Director at Highcross Leicester, commented:
“At Highcross, we’re not just about providing a shopping location - we’re curating experiences. Rituals offer something new and exciting, going beyond everyday transactions to encourage visitors to slow down, reconnect, and find moments of peace in their daily routines. It’s a fantastic addition to the centre and reflects the high-quality brands we’re proud to welcome to Leicester. Rituals is one of several exciting new arrivals for us, this year, and forms an important part of our ongoing commitment to bringing in-demand, experience-led brands to the city.”
Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), says:
“We’re delighted to be opening at Highcross Leicester and to bring the Rituals experience to this vibrant and well-loved shopping destination. Our philosophy is all about helping people slow down and find joy in everyday moments, whether through indulgent bath rituals or soothing home fragrances. We look forward to welcoming visitors into our new store and inspiring them to embrace self-care and mindfulness as part of their daily routines.”
To celebrate this exciting opening, the Rituals store will be offering the following experiences and offers to customers on Saturday 11th July 2025:
- There will be an exclusive goody bag for the first 50 customers who make a purchase.
- There is an exclusive offer on Rituals’ best-selling foaming shower gels, which can be purchased for £8.50 (RRP £10.90).
- Customers will be gifted a complimentary mini reed diffuser to enjoy, with a spend of £45 or more.
Store Address: Rituals, Unit SU46, Highcross, Leicester, LE1 4AN
