Jomast secures third tenant at Elder Way as regeneration scheme goes from strength-to-strength
Added by Love Business East Midlands | 7 May 2025
Elder Way, Jomast’s premier leisure and retail development in Chesterfield town centre, continues to go from strength-to-strength after welcoming its latest tenant.
Feather & Fern, a luxury hair and beauty salon, has opened on Knifesmithgate, taking a 1,636sq. ft unit in the former Co-op department store. Feather & Fern is the third business to join the prominent regeneration scheme, with the neighbouring unit also under offer.
The opening of the 10-chair hair salon – Chesterfield’s largest, marks the third tenant for the development’s street level units which have been developed by regeneration specialist Jomast. Elder Way also boasts the successful ‘Hotel of the Year 2025’ Premier Inn on the upper floors of the development.
Owners Kerry Featherstone and Sara Fern agreed the 10-year lease with the scheme’s agent WSB Property Consultants in February earlier this year. They have since undertaken a nine-week transformation of the unit.
Mark Hill, Jomast’s Commercial Property Director said:
“Since welcoming the first tenant to Elder Way last year, the scheme has gathered significant momentum. We are thrilled to welcome Feather & Fern to the Elder Way development. This new luxury hair salon is a fantastic addition to the vibrant community we are building here.”
Feather & Fern now joins Hotpod Yoga and award-winning bar and restaurant Bottle and Thyme at Elder Way who both opened in the scheme last year.
Five street-level A3/A4 units now remain at Elder Way, ranging from1,109sq. ft – 4,704sq. ft. The units offer a prominent location in the town centre as well as a blank canvas for prospective tenants.
Kerry said:
“We are excited to open the salon. The blank canvas of the unit enabled us bring our vision to life in a relatively short period.”
Elder Way, together with large-scale multi-million-pound public/private investment, has successfully regenerated a key gateway to the town centre. Investment in the area has included Northern Gateway Enterprise Centre, Saltergate multi-storey car park and, most recently, the opening of a £1.4million mydentist practice.
For enquiries or further information about the remaining units, visit www.elderway.co.uk
