Walther Strong’s Rebarflex Named Finalist for Best Product Innovation at the Construction News Awards 2025
Added by Love Business East Midlands | 4 April 2025
UPDATED: 8 April 2025
Walther Strong is proud to announce that its groundbreaking Rebarflex Mesh has been shortlisted as a finalist for Best Product Innovation at the prestigious Construction News Awards 2025.
This recognition underscores the revolutionary impact of Rebarflex in the construction industry, offering a game-changing alternative to traditional steel mesh reinforcement.
Rebarflex: The Future of Reinforcement
Walther Strong, a leader in construction innovation, has unveiled Rebarflex, the UK’s first alkali-resistant fiberglass reinforcement mesh, set to disrupt the traditional steel reinforcement market.
Designed as a lighter, safer, and more efficient alternative to steel mesh, Rebarflex is revolutionising the way contractors approach floor screeds and concrete reinforcement. Unlike steel mesh, which is heavy, difficult to transport, and prone to corrosion, Rebarflex offers superior flexibility, faster installation, and long-term durability—all while cutting costs and reducing environmental impact.
Fred Dunn, Managing Director of Walther Strong, commented:
"We are thrilled that Rebarflex has been recognised as a finalist at the Construction News Awards. This product is the result of two years of intensive research and development, overcoming major challenges in material engineering to deliver a reinforcement solution that is not only stronger and safer but also more cost-effective for contractors. Rebarflex is changing the way the industry approaches concrete reinforcement, and this nomination is a testament to its impact."
A Smarter Solution for the Construction Industry
Reinforcement mesh has remained largely unchanged for decades, but Walther Strong saw a clear opportunity for improvement. Through two years of intensive research and development, the company developed a product that outperforms steel in key areas:
- Six times faster installation – The lightweight roll format eliminates heavy lifting and specialist cutting tools, reducing labour time.
- 62% better crack prevention – Testing shows significantly improved stress distribution, reducing long-term structural damage.
- Corrosion-proof – Unlike steel, Rebarflex does not rust, ensuring greater longevity in concrete structures.
- Safer to handle – No sharp edges, no power tools required—workers can cut it with standard scissors.
- More cost-effective – Lower material, transport, and labour costs compared to steel reinforcement.
A Commitment to Innovation
Walther Strong has a long-standing reputation for pioneering high-performance construction solutions. The company’s journey began when Fred Dunn, an engineer frustrated by the lack of quality adhesives and materials in the industry, set out to create smarter, safer, and more durable products. That same ethos drives the innovation behind Rebarflex today.
With the Construction News Awards 2025 shining a spotlight on industry leaders, Walther Strong is honoured to be among the finalists, demonstrating that true innovation stems from identifying industry challenges and creating practical, high-quality solutions.
