Leicester and Leicestershire shortlisted as best UK destination for groups
Added by Love Business East Midlands | 12 March 2025
UPDATED: 13 March 2025
City and county voted by readers of Group Leisure & Travel magazine for major national group travel award
Visit Leicester, the organisation that promotes Leicester and Leicestershire as a tourism destination has been shortlisted as the ‘Best UK Destination’ in the Group Leisure & Travel Awards 2025. These are the only national awards for group travel that recognise the very best providers, attractions and destinations for groups.
Group Leisure & Travel magazine is the UK’s number one magazine for group travel organisers and coach operators. The magazine’s readers have been nominating the best attractions, destinations, suppliers and experiences for groups, and have shortlisted Leicester and Leicestershire as a finalist.
Leicester and Leicestershire are up against Bristol, County Durham, Isle of Wight, Liverpool, London and Wiltshire in the best UK Destination Category. The voting form is available from 5 March to 27 April for readers, group travel organisers and coach/tour operators to vote for their favourite destination at www.groupleisureandtravel.com/awards/vote
Belvoir Castle, near Melton Mowbray has also been shortlisted for Best Historic Attraction or Venue.
The results will be exclusively announced at the Group Leisure & Travel Awards black-tie dinner and ceremony on the evening of Thursday 26 June at the five-star Royal Garden Hotel in Kensington, London.
Mike Denby, Director of Inward investment and Place Marketing at Visit Leicester, said:
“We are thrilled to be shortlisted for this prestigious award for a third year. Our team has worked hard over the last few years to raise awareness amongst group travel organisers about the fantastic experiences that await them when travelling to Leicester and Leicestershire. The area is filled with award winning attractions and is easily accessed by road or rail.
“We would encourage group travel organisers to visit Leicester and Leicestershire where they can discover a wealth of experiences from food and wine tours, heritage and history, shopping, culture and arts and the great outdoors, with over 70 miles of waterways and the 200 square mile National Forest. Leicester is also a coach friendly city with a number of drop off and parking locations.”
You can download a copy of the group travel guide for Leicester and Leicestershire, find more group travel information, suggested itineraries and coach parking information on the Visit Leicester website.
For more information on places to see, things to do and where to stay in Leicester and Leicestershire, visit www.visitleicester.info
Leicester and Leicestershire’s major tourism campaigns include:
Uncover the Story - promoting the city and county as a fascinating UK destination for national and international visitors. Uncover the Story uses a range of intriguing stories to promote the city and county as a compelling and distinctive destination to visitors. For more details on the campaign and the unique stories from the Leicester and Leicestershire tourism industry, visit www.visitleicester.info/uncoverthestory.
Fitcation - promoting the city and county as a fantastic short stay destination for active breaks to a national and international audience. Fitcation features three themes:
- Adrenaline Escapes
- Sporting Escapes
- Family Fun Escapes
Taste The Place - promoting the unique food and drink offering for Leicester and Leicestershire, focused on traditional, vegan, sustainable, and world food and drink made and consumed here, food and drink outlets, and food and drink making experiences. The campaign includes four themes:
- A Taste of England
- The World on a Plate
- Food for Thought
- The Home of Veganism
