Derby-based automotive accessibility manufacturer partners with British Paralympian basketball star, Robyn Love
Added by Love Business East Midlands | 6 March 2025
Mobility in Motion, a nationwide automotive accessibility manufacturer based in Derby, has announced an exciting new partnership with British Basketball Paralympian, Robyn Love.
Having risen to fame during the 2016 Paralympic Games, Love is partnering with the brand to highlight the need for accessible mobility in all areas of life, especially in car travel.
The partnership hopes to bring greater awareness of the solutions available to those with limited mobility, especially when it comes to completing everyday tasks like driving to work or parenting.
The ‘Skills Clinic’ Coach and ‘Women in Sport’ Speaker became a mum in April 2023 with her partner and teammate, Laurie Williams - which further inspires her advocacy for mobility inclusion.
Love comments:
‘My car is my life. If I didn't have a car, I couldn't do my job, I couldn't go on holiday… I think all those things for a person with a disability, that ownership of your life, is just so important. And that's what your car is. It gives you that ownership.’
"As a disabled parent, I think that you're more equipped for these problem-solving challenges because you live your life that way every day, even before having children.'
Expanding on her journey with travel, Love comments:
“I had, honestly, no idea that cars could be adapted. I didn’t know that you could swap accelerators around, I didn’t know you could have hand controls, I didn’t know you could have a steering ball - until the guy in the showroom was like, ‘Hey, have you thought about this?’. I’m so glad that I just had that conversation with him, and since then, I’ve just never looked back.”
Bruce Lauder, Head of Sales & Marketing at Mobility in Motion, comments:
“We’re thrilled to be partnering with British Paralympian Robyn Love to raise awareness about accessible travel options for millions of disabled Brits. Together, we’re working to ensure more people know about the mobility driving solutions available to them across the UK. Robyn’s determination to spread this awareness around mobility, opening up on how it has impacted so many areas of her life, is exactly why she’s perfectly aligned with Mobility in Motion’s vision for the future.”
For further information about the partnership, visit the Mobility in Motion website.
