Hallam and Workbooks CRM Celebrate Prestigious Marketing Week Award Win
Added by Love Business East Midlands | 7 January 2025
UPDATED: 8 January 2025
After an intense fortnight of voting across four rounds, Hallam and Workbooks CRM are delighted to announce that their campaign, ‘The No BS CRM,’ has been crowned Marketing Week’s ‘Best Campaign of 2024’.
The publication’s readers determined the title, showcasing widespread recognition of the campaign’s impact.
The bold campaign triumphed in the final round against the British Heart Foundation’s powerful ‘Streams of (un)consciousness.’ Along the way, it beat campaigns from some of the world’s most iconic brands, including Coca-Cola, Elf Beauty, Specsavers, and John Lewis, all of which were shortlisted among Marketing Week’s top campaigns of the year.
Campaign insight and execution
The inspiration for ‘The No BS CRM’ campaign stemmed from in-depth customer research, which revealed widespread frustration among medium-sized businesses with overly complicated CRM solutions. Customers sought an alternative - something simpler, more transparent, and genuinely effective.
In close collaboration with Workbooks, Hallam developed a disruptive and direct campaign centred around the firm’s ‘No BS’ ethos. From concept to execution, the campaign’s messaging was integrated across Workbooks’ product pages and homepage, tackling customer pain points with refreshing honesty and clarity.
Dan Roche, Chief Marketing Officer at Workbooks CRM, shared his thoughts with Marketing Week on the challenges of standing out in a crowded market:
“We don’t have any competitive differentiator in terms of our product marketing. We believe our product is better, but there’s so much noise in the market that it’s very hard to cut through. This campaign had to deliver an emotionally resonant message that positioned us in a way customers could truly connect with.”
A shared vision for bravery in B2B marketing
Reflecting on the campaign’s success, Hallam’s Creative Director, Francis Williams, highlighted the importance of boldness in business-to-business marketing:
“Bravery in B2B marketing is all too rare, so we’re incredibly proud to see our work with Workbooks recognised at this level. In such a saturated market, we set out to create something that stood out in a sea of sameness, with messaging that truly resonates and impacts its customers. This recognition signals that we’re on the right path. I’m excited to see what else we can achieve together.”
As Hallam and Workbooks CRM celebrate this significant accolade, ‘The No BS CRM’ stands as a testament to the power of bold and honest marketing in an increasingly competitive landscape.
