Firechief® Global launches strategic partnership with Robert Dyas

Added by Love Business East Midlands | 18 September 2024

Firechief® Global, the UK's leading fire safety brand, has announced a significant new partnership with Robert Dyas, a well-known retailer specialising in home and garden products. 

This collaboration marks the latest important milestone in Firechief® Global’s ongoing mission to make high-quality fire safety solutions more accessible to households across the UK, after it also announced a strategic partnership with Homebase in July.

Firechief® Global expands reach through Robert Dyas

Firechief® Global's range of essential fire safety products are currently available online and select products will soon be available in  Robert Dyas stores. The range includes fire extinguishers, fire blankets, escape ladders, and smoke alarms—all designed to meet the highest safety standards.

This strategic partnership underscores Firechief® Global’s dedication to expanding the availability of its trusted products. Robert Dyas, known for its commitment to quality, now joins a growing list of national retailers offering Firechief® home fire safety solutions, further solidifying the brand’s leadership in the UK fire safety market.

Ian Poole, Sales & Marketing Director of Firechief® Global, expressed his enthusiasm about the new partnership:

"We are thrilled to collaborate with Robert Dyas. This partnership allows us to reach a broader audience and ensure more homes are equipped with essential fire safety tools. Our mission is to ensure every home is protected from fire risks, and working with Robert Dyas brings us closer to achieving a safer world for everyone."

Richard Gurdin, Senior Buyer for Robert Dyas, echoes the sentiment:

“We’re very pleased to announce our partnership with FireChief Global. Fire safety is of huge importance when it comes to protecting your home and family, and high-quality products such as FireChief Global extinguishers - available at Robert Dyas - are paramount. Whatever type of home you live in, whether permanent or temporary, be prepared for emergencies so you can live life safely and with peace of mind.”

Looking ahead: A new era of home safety

Firechief® Global sees this partnership with Robert Dyas as a stepping stone in its mission to protect UK households. By combining Firechief® Global’s fire safety expertise with Robert Dyas’s extensive customer base, this collaboration is set to empower more people to live securely and without fear of fire.

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