Highcross set to shine a light on Leicester dads this Father's Day
Added by Love Business East Midlands | 5 June 2024
Leicester’s Highcross Shopping Centre is shining a spotlight on dads, and father-figures, this Father’s Day (16 June).
Off the back of its successful Mother's Day campaign, which saw over 40 shopper’s submit photographs and messages for loved ones to be featured on the famous Highcross beacons in time for the annual celebration, the shopping centre is once again inviting the Leicestershire community to get involved and mark Father's Day.
The seven metre-high beacons, designed to engage shoppers and passersby in St Peter’s Square, are an award-winning LED art installation, displaying information, important messages and creative advertisements.
Now, dads and father-like-figures of Leicester could soon be in with a chance to get their faces on the Highcross beacons as shoppers are encouraged to head to Highcross’ Facebook page and share a photograph of someone they want to celebrate this Father’s Day, along with a heartfelt message, by 6pm on Monday 10 June.
Commenting on the activity, senior general manager at Highcross, Jo Tallack, said:
“Following the success of our Mother’s Day beacons campaign, which saw over 40 submissions, we’re excited to once again bring the community of Leicester together to mark Father’s Day in the most unique, and memorable, way.
“So, as well as treating him to a unique gift from our retailers, stopping by for a round of golf at our Treetop Adventure Golf experience, or letting him pick the dinner destination from our range of restaurants, you can make your visit to the centre even more special by putting him in the spotlight.
“To get involved, just submit your picture and message to our Facebook page by 6pm on Monday 10 June, and your dad could be in with a chance to see his face appear on the famous Highcross beacons. Tell the world just how much you love him this Father’s Day!”
For more details on Highcross, visit the website https://www.highcrossleicester.com/ or follow its social media channels – Instagram, Facebook, TikTok and X.
