Cartwright supports college with latest ESG Campaign
Added by Love Business East Midlands | 18 May 2024
UPDATED: 22 May 2024
Full-service marketing agency Cartwright Communications has continued its strong start to meeting its 2024 environmental, social and governance (ESG) commitments by supporting Nottingham College’s latest innovation project.
Director Fran Prince formed part of the judging panel for a business studies project, alongside Andrew Comyn, deputy chief executive and chief financial officer and Matthew Bunn, sustainability lead for Nottingham College. The project encouraged students to come up with a campaign or business venture that addressed a real-world ESG issue, with a prize of a £500 budget to implement the winning idea.
Out of five shortlisted teams, the final winners Courtney Lewin and Lilyanne Dodds presented a PR stunt project that highlighted the importance of recycling within the college community.
Hannah Richardson, student tutorial project lead at Nottingham College, said:
"Watching the students’ dedication to this sustainability project was inspiring. They demonstrated remarkable courage as they presented their ideas to such a panel. They navigated challenging questions with professionalism, and this was an excellent showcase of the power of project-based learning.”
The judging concluded the project to not only be well-researched and significantly impactful both within its intended audience group and wider, but also that it was the most commercially realised within the £500 budget given.
Matthew Bunn, judging panellist and sustainability lead for Nottingham College, said:
"This project has been a fantastic opportunity for students to meet with professionals, learn important aspects of setting up a business with a sustainable future, and then pitching their ideas in front of a panel. Being able to invest in the students’ ideas is a really good way for them to feel supported and to encourage them to think of how the future can look for them.”
Fran said:
“At the start of 2024, we set ourselves some very ambitious targets for supporting causes that matter to us and to our clients, be that through volunteering our time or our services to charities, or working with organisations such as Nottingham College to encourage and educate the next generation.
“It was excellent to witness the passion and dedication to ESG and entrepreneurship from the students. There was an array of outstanding creative ideas, these included: technological apps designed for young women, marketing stunt innovations which raised awareness of climate impact, as well as hospitality based not-for-profit business ventures designed to improve student skills regionally.
“It’s been a wonderful experience to sit on the judging panel and offer our input to their recent pitches which will hopefully go on to educate their wider community.”
Cartwright Communications will now support the winning team to carry out the stunt over the summer.
Alongside the launch of offices in both Birmingham and London, Cartwright Communications has also successfully launched a number of new service lines and now boasts a 35-strong team of PR, digital, social media, brand and marketing experts.
The agency is Great Place to Work certified and was recently named as the 24th best small business in the UK for wellbeing.
For more information, visit cartwrightcommunications.com, or follow the team on Instagram @CartwrightComms.
