Inspiring Business by Sharing Success

Motors appoints Impression to drive digital growth

Motors appoints Impression to drive digital growth

Digital Marketing Agency Impression is driving success for the used car search platform MOTORS, working alongside the brand to centralise its strategy with a full scope of paid and organic media solutions. 

The multi-channel digital agency was selected as MOTORS' digital partner following a competitive four-way pitch process. As the partnership evolves, Impression has already boosted paid search sessions for MOTORS by over a third, with an 11% increase in total traffic share within the market. 

A proficient understanding of the automotive industry and MOTORS business complexities stood Impression out from the crowd, with the agency seeing growth for the brand in paid search and market share. 

Commenting on the appointment of Impression, Lewis Millar, senior digital growth manager, at MOTORS said:

“From the first pitch, it was apparent we spoke a common language within a complex and competitive industry. 

“Impression covered our core digital footprint and allowed development into new upcoming projects, which was key to our ambitious growth plans. 

“For me, one of the more important metrics for success with an agency is that they feel like an extension of your team and with Impression, they are our team.” 

Adam Bly, Head of Growth at Impression, added:

“As growth specialists with extensive experience in the automotive space, we were pleased to be selected by MOTORS as their chosen agency, supporting with the facilitation of their ambitious performance marketing goals. 

“At Impression, we are focused on results. So, I’m pleased to see that the work of our digital specialists across organic and paid media is delivering data-led solutions and accelerated results for MOTORS.” 

Impression’s recent achievements include being awarded both the Best Large SEO Campaign and Best Use of PR in a Search Campaign at the 2023 UK Search Awards, along with Digital Agency of the Year, at the 2023 European Agency Awards. 

Impression is a digital marketing agency, with locations in Nottingham, London and Manchester, for more information, visit 

< Back