Inspiring Business by Sharing Success



The team from Amazon in Kegworth were sharing laughs on site last week to raise awareness and funds for Comic Relief.

Comic Relief was founded in 1985 by the scriptwriter Richard Curtis and comedian Sir Lenny Henry. The charity funds and partners with organisations who support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems and food poverty in the UK and around the world. Every year, the charity hosts a nationwide fundraising campaign called Red Nose Day.

Amazon is the new, exclusive home of the new Red Nose, created by legendary designer Sir Jony Ive. Made almost entirely from plant-based materials, the Red Nose starts as a tiny, flat crescent and springs into a beautiful honeycomb-paper sphere. With every Red Nose bought, supporters are helping people through the toughest times of their lives as 100% of all profits go directly to Comic Relief.

Colleagues at the fulfilment centre in Kegworth took part in a week-long series of activities in the lead up to Red Nose Day 2023 (17th March). Events included Comic Relief-themed games and a ‘Wear Red’ day, with the aim of raising awareness of the work of Comic Relief.

As part of the series of events, Amazon in Kegworth also donated £1,000 to Comic Relief.

Throughout the week, Amazon employees were encouraged to snap photos of themselves wearing Red Noses in a virtual photobooth, with £1 donated to Comic Relief for every picture taken.

Speaking on the activities on site, Celia Syme, General Manager at Amazon in Kegworth, said:

“Delivering Red Noses is just one of the ways our team supported Comic Relief this year. We’ve had so much fun getting together and helping to support the remarkable work Comic Relief does through our fundraising efforts.”

Martin Hayburn, an employee from Amazon in Kegworth who took part in the activities, added:

“I loved having a laugh with the team here in Kegworth in the lead up to Red Nose Day. Whether it was through a virtual photobooth or wearing red, we had a lot of fun together raising awareness and funds for the many causes the charity supports.”

Samir Patel, CEO of Comic Relief, said:

“Ever since we first created the Red Nose in 1988, it has always been a way of showing people how even the smallest of things can make a huge difference. We know times are difficult right now, but millions of people across the UK and around the world need our support. If we all come together and do what we can, like buy a Red Nose, we can make real change happen.

“We are hugely grateful to all Amazon colleagues and customers who are able to support this year’s Red Nose Day. Together we can be there for people going through the toughest times of their lives.”

Since November 2022, Amazon has donated £1.8 million as part of its support to Comic Relief and its employees up and down the country have been taking part in weird and wonderful fundraising activities, helping to raise even more money for Red Nose Day.

< Back