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Eden PR Expands Property Portfolio with Latest Account Win

Eden PR Expands Property Portfolio with Latest Account Win

Eden Public Relations has been appointed to lead the PR strategy and delivery for one of the East Midlands’ longest-standing family-run house builders.

The growing PR agency, which has recently expanded with several new appointments, was selected as the agency of choice by Fairgrove to deliver a robust programme of public relations activity for the firm, which is soon to celebrate 30 years in business.

Joining the agency alongside its other clients in the property sector such as Bruton Knowles and Bildurn, Fairgrove appointed Eden following a successful chemistry meeting and pitch at the company’s Notts HQ in Kimberley, during which key milestones and KPIs were outlined and discussed.

Director and Head of New Business at Eden PR, Emily Winsor-Russell, said:

“We’re so pleased to welcome Fairgrove to the agency and very much looking forward to supporting this family business with a range of strategic communications programmes across a targeted selection of news and online platforms.

“Fairgrove has an exciting mix of current developments in progress, from luxury family homes in Derbyshire to heritage remodels and new builds in Notts, so watch out for lots of project updates, thought leadership pieces from across the business and video tours as we start to shine the spotlight on the places they’re creating.”

Fairgrove is currently active on three sites in the East Midlands – The Brewery Yard and Nine Corners in Kimberley, as well as Swanwick Fields in Alfreton - which once complete will comprise in total more than 100 stunning homes.

Steve Midgley, Managing Director and co-founder at Fairgrove, who spent 10 years as Chairman of the Small Developers Group and more recently six years as main Board member of the Home Builders Federation said:

“We were really impressed with Emily and her team’s credentials – particularly their track record in delivering outstanding media relations results across TV, radio, online and print.

“In just a matter of days of working with Eden, we had a BBC film crew onsite at our biggest current development and they have also secured long-form thought leadership coverage in regional titles which we know are read by our potential customers. Eden have hit the ground running and we’re looking forward to working closely with their talented team to highlight the great work being done across our business.”

Situated in the heart of Nottingham’s historic Lace Market, Eden Public Relations is a team of public relations experts with a wealth of knowledge and exceptional track record across B2B and B2C portfolios. The team combines a mix of communications professionals from a tapestry of backgrounds, from journalism and marketing to stakeholder comms and social media.


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