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Meet the women who will save your skin

Meet the women who will save your skin

The owners of a beauty clinic in Derby have revealed that some of the world’s wealthiest women travel thousands of miles for their ground-breaking skin treatments. 

Shakila Adamz and her daughters Farrah Mohamed and Fiz Hussein opened the Neo Elegance clinic in Vernon Street last year, after returning to Derby from their previous base in London’s exclusive Mayfair district.

The family run business, which offers some of the world’s most advanced, non-surgical skin care, for conditions such as acne, fatigue and wrinkles, has since been rebuilding its Derbyshire client base, having originally operated in Derby when it launched in 2014.

New clients from the Midlands are increasingly discovering the benefits of this discreet clinic on the edge of Derby city centre. 

Yet one of the city’s best kept secrets is already the talk of hugely wealthy women across the globe, most of whom have continued to visit Neo Elegance after first discovering the clinic in London.

The family treats at least 15 regular clients who travel to Derby from as far afield as Hong Kong, Qatar, Saudi Arabia, Dubai and the US. 

The business will typically close its doors to other clients while these special VIP visits take place. These wealthy and well-connected clients are often ferried from East Midlands Airport to an out-of-sight parking area behind the clinic, enabling them to arrive and depart with total anonymity.

 Shakila said:

“It’s fantastic to be back offering high quality treatments in our hometown of Derby.

“We would love to see more people from Derby and Derbyshire find out what we have to offer – then they will understand why clients travel thousands of miles across the world to be treated here.

“We offer Harley Street style expertise and discretion, with the luxury of Dubai, but at a price that Derby people can afford.” 

Neo Elegance set out in 2014 to turn the beauty industry on its head. The family designs and manufactures all its own beauty products and devices, with the aim of improving on the best global treatments and technology.    

Shakila, Farrah and Fiz felt the beauty industry was offering poor-quality and overly expensive treatments that were, at best, only short-term fixes. 

During the past few years they have travelled the world - to places like Dubai, Turkey, Italy, Hong Kong and the US – collecting information on the very best beauty treatments available. 

They have now returned to Derby with all this knowledge, and have created a sumptuous clinic bedecked in plush peacock-blue sofas, gold teapots and Versace wallpaper. 

Without a single scalpel in sight, they estimate that their natural, non-surgical skin treatments will typically knock around 10 years off a client’s appearance.

Shakila said:

“The truth of the matter is that the UK is so far behind places like Hong Kong, and even Germany and France, in terms of the beauty market.

“Here, we see too much aesthetic work on the face, such as fillers and face-lifts, because women, particularly, are looking for a quick fix all the time.  

“What we offer is something that looks far more natural. We effectively achieve the same results. It will take longer, but it will also last longer – and often cost a fraction of the price.”

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