Inspiring Business by Sharing Success

Derbion reveals exciting opening day offers for three new stores

Derbion reveals exciting opening day offers for three new stores

Derby’s best-loved retail and leisure destination, Derbion, has revealed a string of opening day offers and giveaways throughout November celebrating the opening of H&M, Søstrene Grene and Boux Avenue in-centre.

Following a temporary closure to move into its new supersized space in-centre, H&M is set to open the doors to its all-new 25,000 sq. ft store from 10am on Friday 4th November - complete with a whole host of opening day activities and offers, including 20% off for all H&M members. Visitors can expect to shop an extensive selection of women’s, kids and menswear, as well as discover H&M Home products under the same roof for the first time once the store opens.

What’s more, between 11am - 7pm on Friday 4th November, and 11am - 6pm on Saturday 5th November, visitors to the brand-new H&M store can take part in a variety of exciting masterclasses that celebrate local Derby creatives, including: a Live-Style studio with local fashion photographer Megan Bagshaw; a letterpress workshop with The Small Print Co; a printing workshop designing tote bags and the backdrop for Live-Style studio with The 10PM Print Club and a ceramics workshop inspired by H&M Home’s must-have products in partnership with Elaine Lim-Newton Ceramics.

Additionally on Friday 4th November, Søstrene Grene, another must-see home and interiors brand launching at Derbion, will be giving away exclusive goodie bags and iconic rugs, worth over £50, to the first 100 customers through the door from 10am. Shoppers will also be able to enjoy the sweet sound from violinists, who will take centre stage in-store to celebrate the opening.

Opening its doors from 12pm on Friday 11th November, fans of leading lingerie brand Boux Avenue can look forward to plenty of exclusive opening day offers and giveaways. The first 50 customers will receive a goodie bag worth £15 with any purchase, so shoppers should arrive early to be in with a chance of receiving one. Boux Avenue will also continue to offer discounts and giveaways throughout the day, including hiding 10 £25 gift cards around the centre, giving visitors the chance to join in the opening day celebrations. 

Adam Tamsett, centre director of Derbion, said: “We’re thrilled to be opening the doors to these three fantastic brands and we’re sure that the exciting opening day activities, giveaways and discounts will be a big hit with our visitors.

“We’re confident that the arrival of Boux Avenue, Søstrene Grene and H&M’s all-new supersized store, will all be exceptionally popular with our shoppers, and we look forward to welcoming them to Derbion very soon!”

For more information on Derbion, please visit

< Back