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Insulation manufacturer breaks new records as energy crisis drives DIY efficiency boom

Insulation manufacturer breaks new records as energy crisis drives DIY efficiency boom

The UK’s leading manufacturer of foil insulation products is supplying hundreds of thousands of rolls of insulation to major retailers as households hurry to cut their energy bills.

SuperFOIL Insulation, a family-owned business based in Lincoln, is producing enough RadPack radiator reflectors to insulate 30,000 radiators per month, with Aldi, Wickes, Wilko, The Range, Yorkshire Trading Company and Travis Perkins each placing bumper orders for their range of DIY insulation.

Between October and January, the company will have supplied over 350,000 square metres of multipurpose insulation to retailers across the UK.

That’s enough to insulate more than 729,000 radiators, 63,800 shed roofs, 32,700 garage doors or line the lofts of 3,500 houses.

The extraordinary demand comes as households face energy costs that have risen 96% in a year to £2,500 per year on average. As a result, people are looking for low-cost ways to improve energy efficiency in their homes and cut heating costs.

As well as producing high-performance insulation that’s targeted to professional housebuilders, developers, architects and local authorities, the company also produces a range of affordable DIY products. These products, which include radiator reflectors, pipe wrap, multipurpose insulation, garage door and shed insulation kits, can be fitted in moments without specialist equipment.

Managing director of SuperFOIL Insulation, Will Bown said:

“Demand for DIY insulation products has gone through the roof. We’ve never known anything like this and we’re working as hard as we can to meet demand because our products will make a real difference in helping people to cut down on their heating bills.

“Last year, we were celebrating a record deal with Aldi when we became one of their Specialbuys for the first time. Now, we’re breaking records time and again as major retailers respond to consumer demand. We’re all looking for simple ways to improve energy efficiency and fitting radiator reflectors, insulating pipes and upgrading loft insulation are among the best things that a household can do.

"It is really sad that millions of people are facing such high energy bills this winter but we are really proud to be part of the solution, helping households to reduce their fuel dependency with products offering long term, highly sustainable solutions.

“This is why we’re investing heavily into our UK production plant so that we can keep up with demand whilst reducing our carbon footprint and increasing the amount of recycled content used to create our products.

“Our vision is to be net carbon positive (beyond net zero) and to have helped recycle the equivalent of one billion plastic bottles by 2030 so that we can have a truly positive impact on our environment and our local community."

In addition to 30,000 RadPack radiator reflectors and 80,000 rolls of foil tape being available as an Aldi Specialbuy this week, SuperFOIL will supply a further 18,000 rolls of multipurpose wrap insulation as well as a further 40,000 rolls of tape and pipe wrap to the retailer in January.

Meanwhile, the company is supplying thousands of radiator and shed insulation kits to The Range as well as a variety of DIY targeted products to retailers such as Wilko and Yorkshire Training Company. SuperFOIL has also shipped three truckloads of insulation to Irish retailer, Woodies.

The surge in demand has enabled the company to create new jobs and invest in new equipment that will facilitate the scaling up of manufacturing even further, with new products and larger quantities produced in the UK. The company has also invested in sustainable practices which increase the amount of recycled materials in its products, cut transportation, reduce waste and offset carbon emissions.

The SuperFOIL range is made with 45% recycled content on average and all SuperFOIL products have been tested to the highest standards with the UK’s leading authorities. SuperFOIL products are fully BBA certified so you can trust that you’re buying the highest quality foil insulation on the market.

Visit for more information on SuperFOIL products.

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