Inspiring Business by Sharing Success



Derbyshire-based PVCu systems giant Liniar has appointed creative agency Fluid Ideas to transform its web presence with a major focus on digital technology to improve the customer experience.

Fluid Ideas, which is based at Darley Abbey Mills, near Derby, has devoted a 12-strong team to deliver the new website for Liniar and all associated CGI and product visualisation tools.

Liniar, which employs more than 600 people in Denby, designs and manufactures sustainable PVCu products such as windows, doors, conservatories, soffits and fascias, decking and fencing for homes, schools, offices and other locations.

Marketing director Sue Davenport said Liniar has enlisted Fluid Ideas to upgrade and modernise the company’s website to make it more mobile-friendly, interactive and customer-focused.

The new website is due to go live by the end of 2022 and will aim to elevate Liniar’s brand and pioneering products while also showcasing its culture, promoting its sustainability mission and driving inquiries to its independent network of approved fabricators and installers.

At the heart of the new-look web platform will be interactive product visualisation tools that enable customers to compare the aesthetics, performance and environmental benefits of different products.

Georgia Vicars, Fluid’s project manager for the initiative, said:

“We’re thrilled to be working with Liniar to rejuvenate and reimagine its digital presence and support its ambitions in ways that include web development and CGI product selectors.

“Liniar’s team is forward-thinking and open-minded, and it’s exciting to forge this partnership with a client who is happy to push their brand positioning outside of the norm within the sector. It’s really satisfying to be working with a local company which is a recognised innovator.”

She added: “The project is a great example of a successful collaborative effort by various teams at Fluid. The new-look website will combine the use of CGI produced by the image and motion team to showcase products and technology created by the website and systems team that allow users to interact and customise products directly on the website.

“We’re proud to be pushing the boundaries and to be a catalyst for future digital success for Liniar, with functionality and user experience meticulously planned to help transform the company’s online potential.”

Liniar, which is a subsidiary of the US-headquartered Quanex Group, has its head office, manufacturing, warehousing and logistics facilities on the Denby Hall Business Park.

Sue said:

“Investing in new windows, doors or garden products is a big decision, so it’s important that homeowners are able to visualise our product ranges fully. We chose to work with Fluid due to the team’s expertise in both CGI and web technology and because it is a local company – we always try to support local firms wherever we can.

“Fluid has a similar culture to our own – open-minded, friendly and innovative – so our teams are working well together. We’re looking forward to the launch of the new site and to developing a longer-term relationship with the Fluid team.”

Fluid Ideas is a full-service agency whose operations cover branding and campaigns, graphic and website design, computer-generated imagery, 3D animation and video, photography, copywriting, digital marketing, content management, search and social media – all in-house.

Its client base spans sectors including healthcare, retirement living, property, professional services, education, finance, leisure and hospitality. The agency celebrated its 18th birthday in January and posted record annual revenues of £3.2m in the year to November, boosted by increased business from existing clients and a raft of new wins.

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