mfldirect appoints Theo Kortland as Managing Director of new vehicle refurb facility in Coalville

Added by Love Business East Midlands | 5 September 2022

UPDATED: 7 September 2022

Theo Kortland has been appointed as Managing Director of mfldirect’s new vehicle refurbishment centre in Coalville, Leicestershire. He joins from Cazoo, where he was UK Chief of Production.

Bringing a wealth of experience from over 25 years in the automotive industry, Theo will oversee the redevelopment of the 22-acre site into a state-of-the-art vehicle conditioning centre, doubling the company’s existing capacity for the assessment, imaging and refurbishment of vehicles.

Having previously worked alongside mfldirect during his time as Managing Director of Smart Fleet Solutions – the company’s former refurbishment partner – Theo’s understanding of the business and long-term relationship with the team makes him well positioned to lead mfldirect’s offering in this essential part of the remarketing supply chain.

Commenting on his new position, Theo Kortland said:

“I’m delighted to be joining mfldirect at such an exciting time for the business. My ambitions for the site reflect the ethos and values of mfldirect and what the company aims to achieve for its customers. This includes offering the latest innovations in repair technology and delivering great quality vehicles with minimal impact on the environment. As a people-centric business, creating a safe and exciting place to work will be a top priority, with a strong focus on training, empowerment and nurturing excellence.”

Damian Oton, Managing Director - Fleet at mfldirect, said:

“Having worked with Theo for many years, I know that his analytical approach to the industry balanced with a real passion to do the right thing for the customer is an ideal fit for mfldirect. His experience in leading the Smart Fleet Solutions team and more recently at Cazoo gives him a great perspective to bring our ambitious plans for the Coalville site to life.

Theo Kortland’s appointment, which follows significant investment in the acquisition of the Coalville site and the recent launch of a new online marketplace, marks mfldirect’s ongoing commitment to a bold five-year vision, with customers sitting right at the heart of its plans."

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