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Victoria Centre announces new charity partner

Victoria Centre announces new charity partner

A local charity running two community hubs and 14 foodbanks across Nottingham has been chosen as Victoria Centre’s next charity partner.

Following a successful three years with its predecessor, Rainbows Hospice for Children and Young People in Loughborough, receiving over £30,405.47 in donations between 2019 - 2021, Hope Nottingham will now become the beneficiary of generous donations from shoppers.

The centre’s team will be hosting a number of seasonal events throughout the year, in an effort to raise money for Hope Nottingham and its vital, life-changing services as a one-stop community support centre and food bank provider, in partnership with the Trussell Trust.

Kick-starting its partnership with the charity, visitors to the brand new Victoria Beach, which launches on 5 August, are being invited to donate money to Hope as shoppers are transported to a sandy, seaside destination.

Previous events, which saw thousands of pounds raised for charitable causes through voluntary donations, included the Roller Room and the festive Glow Room installations.

A considerable amount of money is also raised each year through ‘penny wishes’ thrown into the centre’s Emett Clock. However, throughout September, the Emett Clock fountain will be undergoing routine maintenance, so a QR code is being added to the hoarding around the clock, allowing shoppers to donate online, meaning the important fundraising can continue.  

Commenting on its new partnership, Nigel Wheatley, centre director at Victoria Centre, said:

“I’m delighted to reveal that Hope Nottingham is our new charity partner, and will be the worthy recipient of our shoppers’ generous donations. If our previous partnership with Rainbows Hospice is anything to go by, we’re confident we’ll be able to raise a life-changing sum of money that will enable Hope Nottingham to carry out its enriching work in the community, with all funds going towards its food bank provisions – from food distribution, collection and transport, to its satellite foodbanks and operational costs for supporting a volunteer team of approximately 250 volunteers across the city.

“Our Victoria Beach is just the start. So stay tuned for exciting events throughout the year, all of which will be driven by the aim of raising money for Hope Nottingham and, as always, providing our shoppers with a memorable experience as we celebrate our 50th birthday.”

For more information on Hope Nottingham, visit and to donate online, go to

 For further details on its affiliation with the Trussell Trust, visit

For additional information and updates, visit or follow Victoria Centre’s social media channels – Facebook, Instagram, Twitter and TikTok.

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