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  Recycling ‘80 million plastic bottles’: Insulation manufacturer goes greener

Recycling ‘80 million plastic bottles’: Insulation manufacturer goes greener

Lincoln-based SuperFOIL goes carbon positive, ups recycled content AND cuts waste by 85%

SuperFOIL Insulation’s range of products has gone greener with more recycled materials, less waste, and the company has gone carbon positive.

Through switching to UK-based suppliers with a commitment to using more recycled content, the company’s products are now made with 45% recycled material on average. Meanwhile, the company has reduced waste to landfill by 85% and it’s committed to a carbon offsetting scheme to make its workforce carbon positive.

The announcements come as part of a dedicated drive to increase efficiency, cut waste and reduce the company’s impact on the environment as it works to help households and property developers do the same.

SuperFOIL has partnered with carbon offsetting initiative, Ecologi, which spearheads a range of carbon positive schemes globally, such as planting trees to prevent ecological collapse.

Meanwhile on SuperFOIL’s UK production line, the company has invested in a recycling baler to reduce waste and it has switched to UK-based suppliers which produce wadding made with 75% recycled material on average.

As a result, each square metre of the 80gsm wadding used is composed of 60 grams of recycled plastic, equating to six recycled one-litre bottles per square metre of wadding. On higher-specification products (such as SF19+ & SF19BB) which consist of up to five layers of wadding per square metre - this equates to up to 30 plastic bottles recycled per square metre of insulation.

Managing director of SuperFOIL Insulation, William Bown said:

“We’re proud to be rolling out exhaustive production line improvements to slash the amount of waste we send to landfill and shrink our environmental footprint. 

“Much like our range of insulation and how it makes homes and businesses more efficient with their energy usage, we’ve invested in cutting our own waste. We’ve done this by using more UK suppliers, which both cuts our carbon footprint and means that we’re now using 75% recycled material on average in our wadding and 45% on our overall product range. 

“Looking at our overall production and sales so far for 2022, I estimate that we’ll be using the equivalent of 80 million recycled plastic bottles per year! That’s all less waste clogging up our nation’s landfills, and it goes towards making homes and businesses across the country more efficient and driving down heating costs.”

The family-run company has cut its own waste by up to 85%, with refuse collections for landfill being slashed from one 45ft truck visiting on a monthly basis to just twice a year. 

The announcement of the company’s ecological investment and commitment to reducing waste comes after the awarding of a national contract with some of the UK’s best-known retailers, including supplying 70,000m² of insulation to every one of Travis Perkins’ 48 stores across the UK, as well as products being sold in ScrewFix, Wickes and Aldi stores nationwide. This has enabled the company to invest half a million pounds into upgrading its production line this year, creating new jobs and enabling it to expand its range of products.

SuperFOIL’s foil insulation products offer thermal resistance and serve as a reflective barrier, which helps keep homes warmer in the winter and cooler in the summer. The products also provide a vapour control layer and breathable membrane, further improving thermal resistance and product lifespan. Flexible, easily installed and cut to size, SuperFOIL products are ideal for DIY consumers and professional builders alike.

Importantly, the SuperFOIL product range can also be transported in larger quantities, reducing the carbon footprint of transportation due to their flexibility and reduced thickness compared to wool insulation or foam boards. Because of this, up to four times as much is able to be loaded onto a single truck, meaning fewer trips and less carbon emitted per delivery to achieve the same thermal insulation or better.

Visit for more information on SuperFOIL products.

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