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Motorfinity CEO revisits roots with charity motorcycle sponsorship

Motorfinity CEO revisits roots with charity motorcycle sponsorship

Specialist car discount group Motorfinity has announced that it will be sponsoring a motorcycle for IMPS, a community youth group that had a lasting impact on CEO Daniel Briggs when he was growing up.

Founded by Roy Pratt MBE, the IMPS is a not-for-profit organisation that supports children and young people through a specially designed programme of activities, chosen to provide structure and vital life skills. Renowned for its world-famous motorcycle display team, the team puts a particular focus on teaching its members to repair, maintain and ride motorbikes - something which ignited a life-long passion for Daniel.

To mark its 50th anniversary, the IMPS has partnered with TV motorbike adventurer Charley Boorman to launch the Buy a Bike campaign. In order to help more young people achieve a sense of purpose and pride as part of the display team, the group is looking to fundraise for 18 new motorcycles. Looking to give back to an organisation that gave him so much, Daniel Briggs was thrilled to be able to support the campaign and donate a bike on behalf of Motorfinity.

He said:

“The IMPS played such an important role in shaping who I am today and gave me so many great memories and experiences over the ten years I was a member. Thanks to Rob’s military background, we were not only taught physical skills but also leadership skills, discipline and how to be part of a team.

“I had the privilege of visiting them recently where they put on a great display. It was heartwarming to see so many young people still benefiting from what the team offers; setting them on a positive pathway in life.

“Myself and Motorfinity as a whole are delighted to be able to be a part of the IMPS’ Buy a Bike campaign and support them after all they did for me.”

IMPS has visited the likes of Canada, Norway and Singapore, performing at military events, agricultural shows, and the Edinburgh Military Tattoo.

Dean Skiba, COO at Motorfinity, also commented:

“Growing up and growing old with Daniel I know first-hand how connected and important the IMPS Motorcycle Display Team was to his life journey. When we heard that the team was looking for a sponsor for a motorbike we couldn’t wait to be involved.

“Meeting the whole IMPS team was simply amazing and we are so proud to be a sponsor of an organisation that does so much for young people. Long may they continue to provide support and most importantly a purpose to those who join.”

Speaking about the sponsorship, Graham Dodridge, Life-long Voluntary Supporter of IMPS, said:

“Everyone here at the IMPS is so pleased to see a previous member of ours speak so highly of his experience with the group. When Daniel and Motorfinity informed us they wanted to sponsor a bike for our new campaign we were over the moon and we can’t thank them enough.

“We have seen IMPS grow from a small East London project to now a globally performing group whilst still helping those who need our support. Our main purpose is still to provide a service to young people who may not have a hobby they are passionate about. We aim to teach key life and physical skills whilst giving them a purpose and it is with the help of companies like Motorfinity that we are able to continue this.”

To find out more about IMPS, visit

For more information about Motorfinity and offers currently available for eligible customers, visit or call 01636 558 885.

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