GBM is New Name for Co-op Stand at LNER Stadium

Added by Love Business East Midlands | 8 July 2022

The main stand at Lincoln City’s LNER Stadium will have a new sponsor and a new name when the football season gets under way at the end of this month.

Louth-based GBM has extended its relationship with the Sky Bet League One club by becoming a Platinum Partner and lending its name to what was previously known as the Lincolnshire Co-op Stand.

GBM’s Managing Director Simon Grantham is thrilled to continue working with the Imps and is looking forward to being a part of an exciting new season.

“GBM is committed to supporting great things in the county, including Lincoln City Football Club and its supporters,” said Simon.

“Taking over naming rights of what is now the GBM Stand has presented us with a fantastic opportunity and will enhance the look of the stadium, showing a real investment in both the players and the fans.

“We look forward to introducing new supporters to the club and to inviting clients and employees to enjoy a game and soak up the atmosphere. Here's to a winning partnership!”

GBM is also supporting the Imps fan group 617 Squadron which gathers in the GBM Stand for home fixtures.

The company has redesigned the stand's internal gable end with a huge mural to add to the matchday atmosphere.

“The 617 Squadron helps to create a brilliant atmosphere and, as part of our sponsorship, we want to create an even better experience for fans,” said Simon.

"We're looking forward to hearing the supporters in full voice against this super new backdrop when the season gets under way.”

Adam Chantrey, Head of Commercial at Lincoln City, added:

“We're really pleased the GBM group of companies are expanding their relationship with the club by upgrading to become a Platinum Partner.

“They are a local company, based in Louth, and are very active throughout the county. We look forward to seeing Simon and his colleagues at games throughout the season.”

GBM has worked in partnership with Lincoln City FC for over a year and The Pink Skip Co, a division of GBM, will be making an exciting announcement in connection with the club soon.

The company offers waste management services in the Lincoln area to both the general public and contractors and has extensive knowledge of the recycling industry. 

Other businesses in the GBM group provide demolition services, skip hire, quarrying and aggregates.

After 21 years of sponsorship, Lincolnshire Co-op recently transferred its naming rights to the newly created Lincoln City Foundation Community and Skills Hub and the Stacey West Stand.

Laura Dunne, Head of Marketing & Membership, said:

“We’re glad the club has found a new main stand sponsor and we’re delighted to continue to support Lincoln City Football Club through the skills hub, Stacey West Stand and our association with the Junior Imps programme, which has some great links with our own junior membership scheme.”

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