Inspiring Business by Sharing Success

Derbyshire based Love Marketing Gets a Twitter boost from Theo Paphitis

Derbyshire based Love Marketing Gets a Twitter boost from Theo Paphitis

A Derbyshire based firm has received a business boost from Retail Entrepreneur Theo Paphitis.   Last week, Dawn Spendlove owner of Love Marketing tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers.  The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Dawn’s message to his almost 500,000 followers and as a result, Love Marketing’s twitter account had a staggering 544% increase in profile visits and over 2000% increase in mentions as well as increasing followers by over 30%.

They are also profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners.

Dawn Spendlove said:

“Working on my own social always takes a back seat as I spend so much time on my client’s social media, so to be recognised by Theo and the SBS community is just an amazing achievement and I saw an immediate impact on my business. 

With 3 new clients in 3 days!  This is my 13th year but it’s certainly not been unlucky 13 for me - it is great to have support from Theo and that Theo has recognised my hard work and helped spread the word about what Love Marketing does to his following.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said:

“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Dawn and Love Marketing every success.”

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

For further information about Small Business Sunday please visit

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