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Leicester Digital Live exceeds expectations with biggest ever event

Leicester Digital Live exceeds expectations with biggest ever event

Anicca Digital has today reported that Leicestershire’s premier digital marketing conference, Leicester Digital Live, has broken all previous event records after opening its doors to its largest ever audience.

The sell-out event saw 200 delegates fill the city’s premium Winstanley House and attend two simultaneous speaker events during the one-day conference on 7th June.

Keynote speakers included some of the world’s leading eCommerce, Lead Generation, Social Media, Paid Search and SEO experts. Delegates heard from

lead sponsor ATG, Search Labs USA, Boots, Ahrefs and Yoast amongst others, all of whom provided practical advice and interesting digital content that could be implemented within the attendee’s own businesses.

Anicca Digital Founder and CEO Ann Stanley who opened the event, and later presented a session on Advanced Cross-Channel Techniques, saw first-hand how valuable a live event was, commenting:

“After in person events paused over the last couple of years, there was no doubt that marketeers from the East Midlands region were keen to attend Leicester Digital Live.

“Not only did tickets quickly sell-out, the enthusiasm and engagement from delegates on the day was fantastic. Speakers got asked some interesting questions and both streams of talks were popular throughout the day.

“Both our speakers and delegates also enjoyed networking during the day, over the hot lunch we provided and during breaks. It was great hear the buzz and listen to some interesting conversations!

“I’d like to take this opportunity to thank the speakers, all those delegates who came along, and of course the Anicca Digital team for organising such a stand-out event.”

Feedback following the event from delegates has been very positive, including:

“I personally want to thank Ann for an amazing event and all time and effort that Annica took to make such a great day. I found the informative talks from both Ann and Ed very helpful…we think Anicca is a company we’d like to work with in the future.”

Another delegate commented:

“I wanted to drop a note of congratulations to the team who organised Leicester Digital Live, it was excellent. It was well structured, well-paced and 100% spot on with information. It was particularly impressive the way every speaker stuck to their 30 minutes, it only went to enhance and confirm the professional way in which it was organised; our team certainly took a lot of learnings away from it.”

And a client of Anicca’s said:

“We have been working with Anicca for a number of years and we continue to receive an excellent, professional service…LDL is an excellent, informative event.”

*delegates names cannot be shared for privacy reasons.

The one-day event had two streams of talks providing technical and practical support, with sessions aimed for the most experienced, to those just entering the world of digital marketing.

Stream One, which had the theme of Innovation and Inspiration, featured live guest speakers from across the globe who shared their insights on getting the most from marketing campaigns. In addition to topics on Social Media, Paid Media, SEO and Data, a raft of inspiring content inspired delegates, including the use of AI in marketing and important changes in automation and privacy.

Stream Two, a Technology Showcase, introduced some of the key tech and software providers which are used daily by digital marketeers. Each supplier shared a brief demonstration around the functionality of their platform before providing a case study to illustrate how the software can be used.

Delegates also benefited from a large exhibition featuring industry suppliers and organisations, including the Anicca Digital team.

For those who were unable to attend in person, recorded talks are now available as part of Leicester Digital Live’s virtual ‘catch-up conference’. 

Winstanley House will also be the venue for the next Leicester Digital Live event which will take place on 4th July 2023.

Anicca is renowned for being a leading provider of free regular webinars and blogs across a range of subjects, including PPC, SEO, Social Media and Analytics. Keep up to date with marketing updates across the year by registering to attend or watching the recordings

For further information about Anicca visit or email

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