Inspiring Business by Sharing Success
Added by Love Business East Midlands | 27 May 2022
UPDATED: 31 May 2022
This popular event has always been a favourite fixture on the charity’s calendar – and after a two-year break due to covid – it made a welcome return this year.
The 2022 cycle ride on May 15 received a warm welcome back from cyclists, spectators and supporters, with £5,041 raised in this the charity’s tenth birthday year. Since the event began a decade ago it has contributed total funds of £58,128.69 to Alex’s Wish.
Rain had been predicted but despite the gloomy forecast, the sun came out, making it a perfect day for cycling. Rider Seby Fernandes described the event as a wonderful experience, while cyclist Vin Dhimar was especially grateful for ‘the medal and the bacon cob on the way home.’ Adding his thanks, rider Rob Taylor said:
“It was a great day in the saddle. I met some really great people, got to share cycling experiences and enjoyed meeting the Alex’s Wish team. I'll definitely be back next year.”
Alex’s Wish is dedicated to finding new treatments and ultimately a cure for Duchenne Muscular Dystrophy which affects one in every 3,500 boys. Founded by Emma Hallam, the charity is named after her teenage son, Alex, who lives with Duchenne. Its slogan, Be More Alex , is in recognition of Alex’s positive outlook on life.
Emma said:
“It was a great day and we were so lucky with the weather. A big thank you to our headline sponsor Spirit Pharmacy, and our sponsors KRS Estate Planning, Nuffield Health, Jay Webb Consultancy, 2 New Street Chambers, Greens Consultancy Services Ltd and Ben's Kitchen for supplying all the bacon rolls!
We’d also like to thank Glen and Lucy from Pedal Power for providing all the technical support, and all our volunteers that make this event possible – our marshals, our kitchen team, our cake makers and our registration team. We’ve had such fabulous feedback about our marshals, and the warm welcome our riders received at the end of their ride, which included bacon rolls and cakes. And thank you, of course, to all the cyclists that came along and helped us raise funds and awareness.”
The event, which starts from Rothley Village Centre allows for all fitness levels, with cyclists given the option of riding 10, 20 or 50 miles.