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Nottingham-based creative agency have recently worked with Team GB ahead of the Winter Olympics

Nottingham-based creative agency have recently worked with Team GB ahead of the Winter Olympics

Nottingham based creative agency; Turbine Creative partner with the British Olympic Association on Team GB Covid Prevention campaign.

The Winter Olympics begins this week, with the opening ceremony held on Friday 4th Feb at Beijing National Stadium, also known as “The Bird’s Nest".

Following a successful partnership in Summer 2021, Turbine Creative have been working with the British Olympic Association (BOA) in the run-up to the Beijing 2022 Winter Olympics, on a behaviour change campaign promoting Covid safe behaviours to Team GB athletes.

Turbine Creative have worked with a range of leading Team GB experts from the fields of medicine, sports performance and behavioural psychology to establish the most effective communication methods. The campaign features messaging focussed on the ideas of protecting teammates and
aligning with recipient’s moral values, along with providing a level of reassurance at what is likely to be a stressful time for athletes.

The strategic messaging works alongside a unique visual identity, created by Turbine Creative, which incorporates an arresting colour palette and active and dynamic imagery of Team GB athletes to drive home the sense of teamwork and success. The campaign will be implemented on-site at the
Olympic Village though posters, videos on large screens, wayfinding signage,and via athlete social media platforms. All messaging targeting athletes at key touch points during their preparation and arrival at the games to minimise covid risks.

Following Turbine Creative’s work for the Summer Olympics, all Team GB athletes remained Covid free, described by the Independent as 'The Miracle of Tokyo'. The team at Turbine Creative will be cheering on the athletes this Winter and will be keeping a particular look out for Niall Treacy, Nottingham based speed skater, who is competing in the 1000m alongside his brother Farrell.

Turbine Creative is a Nottingham based creative agency working with ambitious brands both locally and across the world. We're passionate about creating compelling and impactful marketing content. With particularly focus on the Sport, Health and Life Science sectors.

Our sole aim is to help people harness the power of their brand and communicate the very best of who they really are. For their brand’s commercial success and to help them be differentiated and communicate with clarity and authenticity. We do this through branding, campaign creative, video production and digital design.

“We set out to create a strong and impactful Covid-safe campaign to proactively ‘nudge’ a desirable behavioural outcome for the 1000-strong delegation of Team GB athletes and staff in Tokyo. Turbine Creative were incredibly responsive and agile in their approach to our brief, and the resulting print and digital campaign was one of the main pillars in our success to mitigate against any positive Covid-19 cases within the Team GB delegation at The Olympic Games”

Greg Retter, Head of Performance Services / Covid Liaison Officer, British Olympic Association said: 

“We are incredibly proud to work with Team GB at such a crucial and significant time for athletes globally. Following Team GB’s huge success at Tokyo, we look forward to hearing how the campaign is received in Beijing and will be following the team’s success along with the rest of the country.”

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