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Digital marketing duo join V Formation

Digital marketing duo join V Formation

Nottingham marketing and PR agency V Formation has kicked off 2022 by strengthening its growing team with two experienced recruits in new roles.

Rachel Axten joins the team as Digital Marketing Manager to provide strategic digital advice and support to V Formation’s clients as well as the team, and David Shindler joins as Senior Marketing Executive and will focus on delivering on and offline marketing campaigns for clients.

With a wealth of experience in planning, executing, and analysing both digital and traditional marketing and PR campaigns across a wide variety of industries, Rachel is well versed in understanding, meeting, and delivering clients’ digital marketing needs as well as managing and supporting internal marketing activity.

 Prior to joining V Formation, Rachel honed her management and digital capabilities as Client Marketing Manager for CCM Group, an agency based in Sutton-in-Ashfield, and has over eight years’ experience within the marketing sector.

 Commenting on her appointment, Rachel said:

“V Formation really isn’t your average marketing and PR agency. Not only does it have a vested interest in helping its clients achieve success, but it also genuinely prioritises its staff’s wellbeing and development – and these values are ones that really align with my own. I’ve always had such a passion for both creativity and strategy, which is why marketing has always been the career for me. The industry is ever-changing which keeps it fast paced and exciting! I’m thrilled to be taking this next step in my career, and I can’t wait to support V Formation as it continues to grow and strengthen its digital offering.”

With six years’ professional experience in the marketing sector and a degree in graphic and media design, David joins V Formation from Stratford-upon-Avon-based optical products distributor Thomas Jack Limited, where he was marketing co-ordinator and focused on producing artwork and content for digital and print.

On joining V Formation, David says:

“Having come from a graphic design background, I feel passionately about helping people to solve their visual communication problems, and I’m keen to use my skills across broader areas of the marketing space. This new role at V Formation gives me the opportunity to do exactly that. V Formation is an ambitious and proactive agency, with a brilliant reputation and exciting plans for the future. I’m looking forward to being part of the team as the business continues to grow.”

Sue Carr, V Formation director, adds:

“We’re thrilled to welcome Rachel and David to the V Formation team as we continue on our growth trajectory. They are both highly skilled, experienced marketeers, who together will add real value to our growing roster of fantastic clients.”

Rachel and David join the team at an exciting chapter in V Formation’s story, with the agency having recently launched a new brand in the run up to its 15th anniversary this year.

“Now is all about investing in the future,” says Hilary Campton, V Formation director. “Our pace of growth has accelerated in the last couple of years, particularly in recent months, and our annual revenues have risen again, with figures for the first half of this financial year up 25% on the same time last year. As we look ambitiously to the future, Rachel and David’s skills will support the ongoing development of our integrated marketing offering, the team and our client portfolio, with them each having complimentary knowledge that is the perfect fit for our expanding service offering and client portfolio.”

V Formation works with professional practices, family businesses and ambitious SMEs in the life sciences and high-tech sectors. It provides in-house marketing support, guidance on strategic direction and assistance with tactical marketing and PR. For more information, visit:


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