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Blue Light Card celebrates record year after doubling workforce and surpassing 2.3 Million customers

Blue Light Card celebrates record year after doubling workforce and surpassing 2.3 Million customers

Blue Light Card, the UK’s leading specialist discount service for emergency services, NHS, social care workers and armed forces, is celebrating a record year of growth with over half a million new members and a surge in partners.

The Leicestershire-based business which underwent a full rebrand earlier this year, has had a 30% increase in sign-ups, taking its members from 1.85 million to over 2.39 million in the course of a year.

Allowing UK frontline workers to make big savings across fashion, hospitality, travel and more, this year, Blue Light Card has increased the number of deals available for members. Working with 4,500 new retailers, it has now brought its total roster of partners to over 16,500. New additions this year include household brands such as Costco, Wilko, Disney Travel Company, Sports Direct, and During its Black Friday sales event, over 100 brands took part with exclusive, enhanced discounts saving members over £2 million.

To help make it easier for its customers to find deals quickly, 2021 also saw the rebrand of the company’s app, which allows customers to access deals and their Blue Light Card virtually.

Further successes came in the form of a relocation to a new state of the art 21,000 sq ft office in Cossington, Sileby, after a raft of new appointments saw the team double its workforce from 60 to 121.

Blue Light Card was founded in 2008 by ex-police constable Steve Denny and his business partner Tom Dalby, who are now chief technology officer and chief executive officer respectively. Since its launch, the company has gone from strength to strength and gained national recognition this year at The Marketing Society Awards, The Drum Awards for Marketing and the Data and Marketing Association Awards.

2022 already looks promising for Blue Light Card, following its nomination for Best Business Response to Covid-19 at the UK Business and Innovation Awards.

Reflecting on 2021, Tom Dalby, CEO at Blue Light Card, said:

“The pandemic has affected all of us, but it’s only through the incredibly hard work of the nation’s emergency services, NHS and blue light community, that we’ve all made it through this exceptionally difficult couple of years. This year has certainly shone a light on just how valuable frontline workers are for keeping the country going which is why as a team we have worked harder than ever to do our bit to thank them for all their efforts through the discounts we offer.

“The fact that so many amazing brands have partnered with us to provide exclusive discounts is a testament to the incredible work all frontline workers do, day in and day out. Blue Light Card is committed to always showing our members how valuable they are to us, but that doesn’t just come from our discounts. This year, we have also donated over £100,000 to national emergency services charities, and introduced a new Blue Light Get Active fundraising initiative to raise funds for fantastic national organisations that support the blue light community.”

Following the launch of its Blue Light Tickets service in 2020, which allows NHS and emergency service workers to apply for free entry to a number of events across the nation, this year Blue Light Card gave away 10,000 free tickets to Silverstone Summer 2021. It was also behind a £1 million giveaway for blue light workers for DFDS ferry services.

Tom added:

“It’s only when taking a step back to reflect on the last 13 years since our launch that we realise how far we have come. We’re a long way from the home office where Steve and I started the company, but it’s fantastic to work with such a brilliant team and to be able to provide even more value for our customers each and every year. To our members, our employees and our partner brands, we say a massive thank you. Without you this would never have been possible and we look forward to building on this year’s successes while supporting even more frontline workers over the coming year.”

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