CHARITY, MENCAP ENLIST THE HELP OF LEICESTERSHIRE BASED DIGITAL MARKETING AGENCY TO RECRUIT CARE WORKERS AMID STAFF SHORTAGE

Added by Love Business East Midlands | 16 December 2021

Leicestershire based marketing agency, Mocha Marketing have struck up partnership with learning disability charity, Mencap to increase quality applications to their job vacancies across the country, through their recruitment programme.

Working alongside Mencap’s in-house recruitment team, Mocha Marketing have been supporting them to market job roles in specific areas to try and encourage people to work within the care industry or to attract those already working within care to join Mencap.

There is an urgent need within Mencap for caring people to join their team of brilliant support workers across the country who provide vital support for those living with a learning disability. In part thanks to the deadline for mandatory COVID-19 vaccinations for care workers, thousands of care home staff have lost their jobs in recent months, with official NHS figures expected to show that more than 50,000 current care staff have not recorded having had both doses of the COVID-19 vaccine. Of these, several thousand are understood to have been self-certified as medically exempt or have applied for formal proof.

Now, facing competition from the likes of retail giant Amazon who are offering up to £3000 signing-on bonuses for new recruits, it has never been tougher for the care sector to recruit quality talent. Unsurprisingly this combination of factors has caused a huge issue across the sector, especially as NHS care home staffing levels are already at an all-time low.

Utilising digital marketing techniques, Mocha Marketing have been able to help Mencap reach the right people for their care roles. This has been achieved by creating targeted ads that appear when certain search terms and location criteria are met.

Drew Farquharson, Digital Marketing Manager at Mocha Marketing explains;

“By creating these ads not only are we trying to increase the number of applications to Mencap’s roles, but we are also improving the quality of candidates applying for each role. By ensuring quality applications, Mencap are able to fill vital roles quicker and with less time spent on admin.”

“It is a privilege to work with Mencap and to play a small part in supporting the valuable work they do. We hope this is just the beginning of a longstanding
partnership.”

Terri Beardon, Head of Recruitment at Mencap said:

“We are thrilled with the results we have seen since starting work with Mocha. It’s a challenging time for the care industry and getting our job vacancies in front of the right people is vital to filling our roles and continuing our support work.”

“PPC is not something we had previously considered utilising to advertise our roles but when Drew and the Mocha team explained the benefits, we gave it a try and we’re so glad we did!”

To find out more about Mocha Marketing, please visit their website: https://mocha- marketing.co.uk/ and find out more about Mencap and how you can support them here: https://www.mencap.org.uk/

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