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 Ovarian cancer charity sees 89% increase in traffic after launch of new digitally-inclusive website

Ovarian cancer charity sees 89% increase in traffic after launch of new digitally-inclusive website

Ovacome, a charity which supports those affected by ovarian cancer, has seen its website visits almost double following a major overhaul project aimed at making the site more accessible to the charity’s audience.

Launched in partnership with not-for-profit software specialist, The Access Group, the site’s new simple design features a more streamlined user journey. With clear navigation buttons and increased visibility of upcoming events, users of varying computer skills can now access the support they need quickly and easily.

Following its rollout in late 2018, the website, which provides vital information and guidance to people living with ovarian cancer and their families, saw visitors increase by 89% during Ovarian Cancer Awareness Month 2019, compared to the previous year. The implementation of the Access NFP Website Suite has provided Ovacome with a clear, easy to use website which puts support at the forefront. With an integrated fundraising function, the new site has not only saved the charity money but has also given it increased levels of control and oversight into its fundraising activity.

Ovacome also worked with Access NFP Ad Grants management service, which has created new levels of awareness for the charity, amplifying the work it does to its target market.

Alice Keane, Communications and Events Officer, Ovacome, said:

“Since working with Access we’ve seen a massive increase in people engaging with us and using our services after finding us online, which has a great impact on our ability to support the community.

“The website has been a huge part of us providing support to the community, and the ease with which we’re now able to edit the website has been brilliant. It’s so intuitive too. All our staff are able to go into the backend and make changes whenever they need to, which has meant we’ve been able to be proactive and develop the new online support offer during Covid.”

Shaf Mansour, Product Manager at The Access Group Not For Profit, said:

“Change comes whether you’re ready or not, and as many of us shift to online activity, some charities risk being left behind if they don’t dedicate their time to improving their websites to meet online demand. One of the biggest challenges about adapting to digital is that many charities worry about excluding certain people or groups.

“Working with Ovacome, our NFP website suite helps to support its community to get online and easily find the information they need, with no confusing layouts or navigation bars. Ovacome needed a flexible solution, and our suite has really helped them to meet their needs. I’m delighted to see first-hand the benefits which it has had in improving their customer experience.”

The Access NFP Website Suite creates a meaningful online presence combined with digital solutions for fundraising, supporter engagement and data collection. The suite comes with Access Workspace technology which provides powerful analytics, giving not-for-profits the data and insights needed to make a bigger impact.

For more information about Ovacome, please visit:  https://www.ovacome.org.uk/

For more information about The Access Group, visit: https://www.theaccessgroup.com/not-for-profit/


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