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BIRDS CROWNED BAKERY RETAILER OF THE YEAR AT PRESTIGIOUS AWARDS

BIRDS CROWNED BAKERY RETAILER OF THE YEAR AT PRESTIGIOUS AWARDS

Family-run Birds Bakery has been named ‘Bakery Retailer of the Year’ at the Bakery Industry Awards 2021 ceremony, which took place last night (Thursday 21 October) at the Royal Lancaster in London.

The bakery was also runner up for the ‘Customer Focus Award’ category, with Beckleberry’s taking the top spot. Birds Bakery was recognised for driving NPD, while making full use of its existing product lines, and employees were praised for their high level of service delivered across all stores.

The awards recognise and celebrate the transformation of the industry, over the past year, and to acknowledge the skills, creativity and business acumen of bakery businesses and the thriving baking sector.

Mike Holling, sales and marketing director at Birds Bakery, said:

“We’re honoured to have received such a prestigious bakery award, to be crowned ‘Bakery Retailer of the Year’ is a true testament to the company and our team.

“It’s also a privilege to have been recognised for our customer focus and satisfaction. We put our customers at the heart of what we do and cannot thank them enough for all their support, particularly during the past 18 months.”

The awards have been running for more than three decades, celebrating the best the baking industry has to offer. The 2021 awards were hosted by author, ballroom dancer, choreographer, singer and more Revel Horwood, who is well-known for his appearances on Strictly Come Dancing.

Mike added:

“Birds Bakery has had a stellar year, we’ve managed to refurbish more than three of our stores and recently opened a new one in West Bridgford, Nottingham, which is our second bakery in the area.

“We’d like to thank everyone who nominated us, it’s incredibly rewarding and we’re looking forward to seeing what 2022 has in store.”

 

To find out more about the Bakery Industry Awards and to see this year’s winners, please visit: https://bakeryawards.co.uk/live/en/page/home

To find out more about Birds Bakery and your local store’s opening times, please visit: https://birdsbakery.com/

 


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