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Chilled food company puts its best foot forward to support SportsAid

Chilled food company puts its best foot forward to support SportsAid


Chilled food company The Compleat Food Group, which recently formed following the merger of Winterbotham Darby and Addo Food Group, supported SportsAid this weekend (10 September) at the Royal Parks Half Marathon.

Three of its team members, Jason Fordham, Mike Holton and Amy Gould, put their best feet forward and ran a total of 13.1 miles, in order to reach their fundraising target of £1,000 which will go towards supporting young athletes.

The charity run kickstarted the group’s 12-month partnership with SportsAid, featuring a variety of fundraising activities and events which employees are encouraged to get involved with and show their support.

Jason Fordham, customer insights director at The Compleat Food Group, said:

“We previously supported SportsAid over the summer, with our Wall’s Pastry on-pack promotion, so it's fantastic that we were able to extend our partnership. With the Birmingham Commonwealth Games on the horizon, we are delighted to continue raising much-needed funding for our up-and-coming GB athletes.”

SportsAid, which was founded in 1976, supports more than 1,000 young athletes – generally from ages 12 to 18 – every year by providing them with financial awards to cover training and competition costs. The charity helps the next generation of British sports stars at the start of their careers, as most of them rely on family for funding due to having no other sources of income. Some have gone on to be Olympians and Paralympians, including Sir Mo Farah, Dame Jessica Ennis-Hill, Daley Thompson, Tom Daly, Adam Peaty and Ellie Simmonds.

The group also took part in SportsAid’s  #MyMiles challenge last month, which launched on SportsAid Week (20-26 September), to celebrate 45 years of supporting young British athletes. The team at The Compleat Food Group supported the challenge with its employees cycling 45 miles and running a total of 26.2 miles, raising more than £400.

Jason added:

“It’s great to see so many people getting involved to support such an incredible cause. We’ve had employees cycling, running and walking to help raise money for SportsAid, thank you to everyone who has donated and came to see us in action on Sunday.”

The team also supported the cause by hosting a ‘dress down’ day last Friday (8 October), where £2 from every employee involved was donated to SportsAid.

You can still donate and help the team reach its target via its JustGiving page:

For more information about SportsAid, please visit:

Picture: L to R - Jason Fordham, Amy Gould & Mike Holton at The Compleat Food Group

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