Electric motorcycles at forefront of commuter revolution

Added by Love Business East Midlands | 8 October 2021

UPDATED: 8 October 2021

The market for electric vehicles is experiencing a boom within the commuter and leisure sectors as demand spikes for electric motorcycles according to a UK business that delivered its Horwin CR6 model to the MIRA Technology Institute (MTI) this week.

The motorcycle is on loan from Artisan Electric, which describes the Horwin brand as a ‘global challenger to the electric market’. The business has seen interest in e-motorcycles and scooters skyrocket in recent months in line with lifestyle trends and increased awareness.

Adam Bowen from Artisan Electric, delivering the motorcycle to the MTI where it is on display in the atrium said,

“Electric motorcycles are proving to be a completely different proposition to the current petrol sector. We operate in the commuter and leisure market and our customer base is totally different from the typical biker profile. The power of this Horwin model is equivalent to a 125cc engine and it’s top speed is 60mph. With a range of up to 60 miles, the battery can be fully charged using a three-pin plug in just three and a half hours. Research shows that most commuters live within 20 miles of their workplace on average, so the bike, which retails at £5,047, is proving to be a popular alternative to the car and to public transport.

“Most of our customers hadn’t even considered an electric-motorcycle until they saw one. We have had huge interest this year at events such as CarFest and 90 per cent of our customers have never ridden a motorbike before. Bikes like these deliver enhanced leisure options that go one step further than e-bikes and complement active lifestyles and outdoor hobbies. The CR6 is lightweight and easy to manage weighing in at only 138kg.

Lisa Bingley, Operations Director at the MTI said,

“It is great to see the Horwin CR6 at the MTI and we’re grateful to Adam from Artisan Electric for its loan. Our students and visitors will be able to see one of the very latest models in this exciting new market that is already generating demand for new skills across the sector.”

Marion Plant, OBE FCGI, Principal and Chief Executive of North Warwickshire and South Leicestershire College said,

“Electrification of transport is really taking hold now and we are seeing increasing levels of interest in our portfolio at the MTI which encompasses skills in all types of transportation.”

The MTI is helping to create specialist skills in some of the new emerging technology areas including electrification and driverless cars. Since it first opened its doors, the MTI has welcomed over 12,000 students and delegates. This includes over 800 studying for accredited qualifications from a Level 1 Institute of the Motor Industry certificate up to Masters’ degrees, and over 360 following apprenticeships at all levels. More than 8,000 automotive professionals have taken part in professional development activities.

Artisan Electric was formed back in 2014 and is part of the Trim Technik Group of companies, Artisan Electric now forms part of the Horwin Global European development team. Its vehicles feature in 30 dealerships across UK and Ireland including West Coast Harley-Davidson in Glasgow and Green Mopeds in London. The business supplies delivery/cargo motorcycles used by the likes of Domino’s Pizza, Just Eat and other major delivery companies.
 
For more details on the MTI skills offer please call 02476 935680 or email enquiries@mti.ac.uk

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